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EU Parl Watch

Changes between two versions

What changed between the draft committee report and the plenary report

From · draft committee report· 28 Jun 2023

CULT-PR-750068

on cultural diversity and the conditions for authors in the European music streaming market

To · plenary report· 4 Dec 2023

A-9-2023-0388

on cultural diversity and the conditions for authors in the European music streaming market

Changes to the text itself, in document order. Cover page, citations and punctuation-only edits are left out; they are under “Every difference”.

The changes · 17

Change 1

Changed:A. whereas the music sector is a major pillar of culture, as a vital component of cultural and linguistic diversity in the EU,Union, with the widest public outreach of any cultural and creative sector;sector (CCS);

Change 2

Removed:B. whereas composers, songwriters and performers are the first and foremost creative driving forces of the music sector;

Added:B. whereas the music sector is an important part of the CCS, which is recognised as one of the 14 key ecosystems for building the European economy, as it brings growth and the creation of jobs, including for young people;

Added:C. whereas composers, songwriters and performers are at the very root of the music sector value chain and are the first and foremost creative driving forces of all music distributed on streaming platforms;

Change 3

Changed:D.E. whereas the music sector is constantly and rapidly adapting, with new business models andmodels, new ways of interacting with audiences;audiences and the use of complementary platforms such as social media platforms or short-form video apps, which create both new opportunities and challenges; whereas, in this context, importantsignificant challenges need to be addressed, such as the promotion of cultural diversity and fair remuneration for authors;

Change 4

Changed:E.F. whereas streamingthe main way that people now enjoy music is nowvia thestreaming mainmusic wayservices inthrough whicheither peopledigital aroundmusic theplatforms worldor enjoyplatforms music,where providingonline users upload content, including social media platforms, live performance streaming or short-form video apps, which provide access to up to 300100 million tracks,tracks that are available anywhere, anytime and on all kinds of devices, either for free or for a comparatively low monthly subscription fee;

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Change 5

Removed:F. whereas, although authors and performers are at the heart of music creation, they are neither recognised nor remunerated in a way that reflects the true extent of their contribution, receiving very low revenues generated by the music streaming market, which creates a significant imbalance over time that needs to be addressed;

Added:G. whereas streaming represents 67 % of the music sector’s global revenue; whereas the global music sector has experienced sustained growth, culminating in 2022 with an eighth consecutive year of growth and annual revenue of USD 22.6 billion; whereas the increasing number of investors in the music sector reveals its enormous overall economic value;

Removed:G. whereas music streaming platforms, through their use of algorithms and recommendation systems, play a decisive role in determining what subscribers listen to and therefore have a significant impact on cultural diversity;

Added:H. whereas authors and performers are frequently not recognised or remunerated in a way that reflects the true extent of their contribution, which results in a majority of authors receiving very low revenue from the music streaming market and often means they are unable to sustain their professional careers, which creates a significant imbalance over time that needs to be addressed; whereas there is a need to explore fairer models of streaming revenue allocation for authors and performers, by looking into different available mechanisms, such as pro-rata and user-centred models or totally new ones; whereas the criteria on how streams are counted by platforms may also have an impact on streaming manipulation practices;

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Removed:H. whereas these platforms operate in a legal vacuum with regard to transparency and the promotion of European works, as they are under no obligation at EU level to ensure any transparency on the functioning of their operations;

Added:I. whereas studies point out that the current situation is characterised by new challenges, as well as several long-standing systemic issues that the music sector continues to face, in particular a decline in the overall value of products, a concentration of revenue takings by major labels and the most popular artists, a lack of quality data to properly identify authors, performers or other rights holders, streaming manipulation, the illegal use of music content by online content-sharing service providers and dominant online platforms and apps stores; recalls that all of these factors affect the fairness and sustainability of the revenues generated by the music streaming market;

Removed:I. whereas the promotion of cultural diversity in the European music streaming market cannot depend solely on the commercial decisions of a few private dominant global operators;

Added:J. whereas the average price of a monthly subscription to a music streaming service has not increased over the years since the launch of such services, especially when taking into account inflation and the vast increase in the content available;

Removed:J. whereas the music sector is increasingly confronted with the rise of AI-generated content with a growing number of tracks flooding streaming platforms on a daily basis; whereas the development of AI technologies should instead serve and enhance human creativity;

Added:K. whereas authors’ rights should not be considered as a free asset for music services’ own commercial and promotional strategies;

Removed:K. whereas several cases of streaming fraud and manipulation or streams by fake artists have been identified, as certain players manipulate the system to skim off revenues that should go to authors, for example, by using bots to artificially inflate the number of listeners for certain songs;

Added:L. whereas music streaming platforms, through their use of algorithms and recommendation systems, play an essential role in the discovery of content and therefore have a significant impact on cultural diversity; whereas they may also influence, select or inflate the visibility of certain tracks and therefore the revenues of authors and composers, as well as other players in the European CCS;

Removed:L. whereas more concerted efforts should be made to tackle these issues, given their impact on the market, in particular on revenue share;

Added:M. whereas music streaming platforms should continue their efforts to increase overall transparency and traceability on many operational aspects of high relevance to authors, performers and other rights holders; whereas music streaming platforms are under no obligation to provide transparency on their algorithms and recommendation tools or to ensure the promotion of European musical works;

Added:N. whereas the promotion of cultural diversity in the European music streaming market, including the promotion of European artists worldwide, needs to be further analysed to unleash the full potential of the European CCS, which cannot depend solely on the commercial decisions of dominant private global operators;

Added:O. whereas the music sector is increasingly confronted with the rise of AI-generated content, with a growing number of tracks flooding streaming platforms on a daily basis, which risks aggravating existing imbalances as regards discoverability and the remuneration of authors; whereas the development of AI technologies should instead serve and enhance human creativity and their use should be transparent;

Added:P. whereas several studies have identified cases of streaming fraud and manipulation, as certain players work to manipulate the system to skim off revenues that should go to authors and performers, for example, by using bots to artificially inflate the number of listeners for certain uploaded tracks; whereas detection systems and identification mechanisms to mitigate this fraudulent behaviour on music streaming platforms are so far limited;

Added:Q. whereas it is important to ensure a functioning single market for the online distribution of music; whereas, therefore, more dedicated efforts should be made to tackle and eliminate discrepancies and imbalances, given their impact on the market, in particular with regard to revenue share from streaming platforms; whereas to this end, further investigation and analysis should be conducted to collect data and identify factors that could create obstacles to the circulation of music content across Europe;

Change 6

Changed:1. Stresses the need to support and create rules ensuring a fair and sustainable ecosystem for music streaming in the EUUnion that both promotes cultural diversity and correctsaddresses the imbalances that threatennegatively affect the sector;sector, especially its authors and performers, and may prevent it from flourishing;

Change 7

Changed:2. Highlights the fact that all actors in the music streaming value chain need to engage in an effective dialogue that includes authors and performers and make the necessary changes to ensure a fairfair, inclusive and sustainable ecosystem in the sector;sector, so that it can contribute to cultural diversity, by providing opportunities to discover artists, as well as by promoting local repertoires;

Change 8

Changed:3. Notes with concern that the current imbalance in revenue allocation in the music streaming market disfavours both authors and performers and puts the sustainability of their professional careercareers in the digital market at risk; welcomes any efforts towards fairer remuneration for authors and performers, in recognition of the importance of their role in the European music sector;

Change 9

Added:4. Calls on the Commission to assess the impact of existing contractual practices in the European music streaming market, as well as of the current revenue distribution model for music streaming services, on cultural diversity and the principle of appropriate and proportionate remuneration for authors and performers, and calls on it to explore, in cooperation with the relevant stakeholders, appropriate measures, including alternative and fairer models to reallocate streaming revenues; calls on the Commission to examine whether there is a high level of concentration in the music industry and to assess its impact on cultural diversity, on the remuneration of authors and on competition;

Added:5. Urges all stakeholders to take all necessary steps to overcome the current imbalances and asks the Commission to monitor and encourage progress in this regard and to consider appropriate policy proposals, should voluntary stakeholder initiatives fail to produce meaningful solutions;

Change 10

Changed:4.6. Emphasises that the key role of authors should be reflected through greater visibility on the music streaming services and a more balanced distribution of streaming revenues; calls on the industry to explore new models for allocating streaming revenue in order to ensure the most equal and fairest distribution possible for authors and performers;

Change 11

Removed:5. Emphasises that it is essential to improve authors’ identification on music streaming services, in particular by ensuring a comprehensive and accurate metadata allocation from the time of creation;

Added:7. Encourages the Commission to evaluate whether the use of new technologies, such as blockchain, and the international identification codes of rights holders, musical works and sound recordings have the potential to improve transparency and cost efficiency within the music streaming market, in particular for the accuracy of metadata and remuneration, especially for authors and performers; regrets that, in general, music streaming services significantly lack such transparency and identification requirements;

Removed:6. Calls on all music industry players to intensify their efforts to ensure the comprehensive and correct metadata allocation of songs by identifying and accurately reporting authors’ data for their musical works;

Added:8. Underlines the importance of authors becoming members of collective management organisations to ensure the right to collective agreements and collective representation; emphasises that collective negotiations through authors’ societies aim to ensure proper value for the use of authors’ works in the music streaming market, as well as to facilitate fairer access to markets and cultural diversity within the Union; recalls the importance of Directive 2014/26/EU, which provides the framework for the online multi-territorial licensing of authors’ rights for music streaming services, ensures authors´ free choice in selecting the most efficient way of managing their remuneration rights, and sets a high level of transparency and good governance rules for collective management organisations, which are crucial for the effective management of repertoires on music streaming platforms;

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Removed:7. Stresses the need to raise awareness, in particular among young authors, of the importance of accurately identifying songs with the proper metadata;

Added:9. Emphasises that it is essential to improve the identification of anyone involved in the creation process, in particular authors and performers, on music streaming services, by ensuring the comprehensive and accurate allocation of metadata from the time of creation for any track uploaded to a music streaming service; encourages, in this regard, the use of all international identification codes (IPI, ISWC, ISRC, IPN and ISNI); highlights that proper identification of creators plays a key role in the search for and discoverability of works, and enables proper remuneration for creators in the distribution of revenues;

Removed:8. Condemns the existence of so-called payola schemes, which force authors to accept lower revenues in exchange for greater visibility, thereby further reducing their already very low streaming revenues, while the promise of greater visibility remains unfulfilled in most cases;

Added:10. Calls on all music industry players to intensify their efforts to ensure the comprehensive and correct metadata allocation of songs by identifying and accurately reporting authors’ data for their musical works on streaming services, including when the uploaded content is done by fully independent authors;

Removed:9. Notes that there is strong competition between music streaming providers on the European market, with a few dominant global players; recalls the need for the rapid implementation of the Digital Market Act and the Digital Services Act in order to ensure a fair ecosystem among online platforms and music service providers;

Added:11. Stresses the need to raise awareness, in particular among young authors, of the importance of accurately getting credited and paid for their music in the streaming market; welcomes relevant research programmes and initiatives, including at international level, and calls on the Commission to explore ways to support such initiatives;

Removed:Prominence and discoverability of EU works

Added:12. Recalls the need to ensure the value of authors’ rights, regardless of what music streaming services offer; notes that several recent studies, show that a majority of authors and performers do not receive sufficient revenue from music streaming; calls for the revision of pre-digital royalty rates to bring them into line with fair and modern rates; condemns the existence of any schemes, such as so-called payola schemes, that would force authors to accept lower or no revenue in exchange for greater visibility, thereby further reducing authors’ already very low streaming revenue, especially given that the promise of greater visibility remains unfulfilled in most cases;

Removed:10. Points out that action at EU level must be taken to guarantee the visibility and accessibility of European works, considering the wealth of content currently available on music streaming platforms;

Added:13. Notes that the competition between music streaming providers on the European market is dominated by a few global players; recalls the need to rapidly implement the Digital Market Act and the Digital Services Act in order to ensure a fair ecosystem, by putting an end to unfair competition practices by online content-sharing platforms and music streaming service providers in the music streaming market, such as those enabling users to illegally stream or download protected content; stressed the need for transparency and efficient auditing in this regard; highlights the necessity of eliminating such infringements on and by platforms, as well as on app stores;

Removed:11. Calls on the Commission to propose a legal framework to ensure the prominence and discoverability of European works on music streaming platforms;

Added:14. Stresses the importance of ensuring investment in new European talent and music, including local artists, niche artists and artists from vulnerable communities, through appropriate funding instruments, including the Creative Europe programme to boost investment in more diverse forms of repertoire in terms of language or genre, in the provision of digital skills and in the digital transformation of business models and stresses the need to raise authors’ awareness of their rights;

Removed:12. Calls on the Commission, in this context, to ensure that this framework includes specific diversity indicators that would allow for an independent assessment of the use and visibility of European works, for example, in national and minority languages or published by independent authors;

Added:15. Supports promoting the sharing of information about artists’ live performances on platforms, especially for local artists, to facilitate new discoveries and further visibility;

Removed:13. Stresses, moreover, that this would require regular monitoring and reporting on the prominence and discoverability of European works on, among others, curated playlists, user interfaces and recommendation systems;

Added:16. Asks all stakeholders in the music streaming sector to work together to assess and reduce the carbon footprint of digital music;

Removed:14. Calls on the Commission to reflect on the possibility of imposing quotas on European works on music streaming platforms;

Added:Prominence and discoverability of European musical works

Added:17. Calls for action to be taken at Union level to guarantee the visibility and accessibility of European musical works, considering the overwhelming amount of content constantly growing on music streaming platforms and the lack of Union rules to regulate them in a harmonised manner;

Added:18. Welcomes the study launched by the Commission that aims to assess the discoverability of European musical works in the music ecosystem, including through music streaming services; asks the Commission, based on these results, to propose adequate measures, including a legal framework to ensure the visibility, accessibility and prominence of European musical works on music streaming platforms;

Added:19. Calls on the Commission, in this context, to ensure that such a legal framework includes specific diversity indicators that would allow for an independent assessment of the use and visibility of European musical works and its diversity of genres, languages and independent authors;

Added:20. Stresses, moreover, that such a legal framework would require the Commission to identify best practices to test diversified content promoted on platform interfaces and to regularly monitor and report on this with a clear methodology to comprehend and assess the visibility of European musical works in, among others, curated playlists, user interfaces, algorithmic choices and recommendation systems to ensure prominence and discoverability;

Added:21. Calls on the Commission to collect data and conduct a thorough analysis aimed at ensuring the discoverability of European musical works through music streaming services, as well as to create a structured dialogue between all parties involved; asks the Commission, based on the findings, to reflect on the possibility of imposing concrete measures, such as quotas for European musical works, on music streaming platforms;

Added:22. Calls on the Commission and the Member States to assess adequate ways to preserve the digital European musical heritage, while reducing the de facto dependence on commercial music streaming platforms so as to ensure the availability and accessibility of European musical works in the long term;

Change 12

Changed:15.23. Calls for the ethical use of AI in the musicCCS, sectorincluding music, and supportshighlights that AI can be a tool for artists to explore, innovate and enhance their own creations; calls for maximum transparency inand anystresses aspectthe ofneed to ensure compliance with all Union legal requirements on the development, production and delivery of musical works by means of AI technologies; stresses the need to address the specific implications of AI uses in in the CCS;

Change 13

Changed:16.24. Calls on the Commission to propose legal obligationstargeted provisions to ensure the transparency of the algorithms and content recommendation systems ofon veryall largerelevant music streaming platforms, with a view to preventing fraudulent and unfair streaming manipulation practices, suchpractices asand streaming fraud and fake artists that are used to reduce costs and further lower value for professional authors,authors; asasks wellthe asmusic services to ensurecontinue culturalinvesting diversity;in adequate tools to identify such activities;

Change 14

Changed:17.25. Emphasises that the rise of AI-generated content has led to a growing number of tracks uploaded to streaming platforms, which makes ensuring the prominence and discoverability of European musical works even more important; highlights that the public should be informedaware ifof whether the musical works, songs or artists they listen to on music streaming platforms have been generated mainly by AI andand/or notwithout bythe substantial contribution of human authors; stresses, in this regard, the need to work towards ensuring that consumers are well-informed, and stresses the need to set up ana ‘AI-generated’clear, timely and visible label forto inform the public about purely AI-generated music;works that do not involve the expression of the author’s personality or creativity;

Change 15

Removed:18. Emphasises, furthermore, the need to ensure that authors, whose works have been used for training AI-generating applications, receive fair remuneration for it;

Added:26. Welcomes the dialogue between stakeholders on tackling the spread of deepfakes on music streaming platforms, and calls for the interests of all authors and performers to be considered; recalls that deepfakes are outputs produced by AI models and applications that may use authors’ and performers’ identities, voices and likenesses without their consent; calls for the increased deployment of identification tools to detect deepfakes and manipulated content and calls for easily accessible reporting mechanisms for authors, performers and other rights holders;

Added:27. Stresses that authors, performers and other rights holders should be allowed to reserve and license the rights for the use of their work for AI training, development or design beyond scientific research; emphasises, in this regard, the need for transparency on the training content protected under copyright law for the purposes of generative AI systems in order to ensure it is in compliance with applicable Union or national copyright law and stresses that, therefore, the providers of such AI generative systems must document and make publicly available a sufficiently detailed summary on the use of such training data, regardless of where such training took place, in order to allow for the proper application of the text and data mining exception provided for under Union copyright law;

Change 16

Changed:19.28. Calls on the Commission to consider the possibility of settingset up a European music observatory to provide information on music markets in the EUUnion by collecting and analysing data in the Member States, as well as to analyse and report on legal issues affecting the music sector, in particular the music streaming market;market, with a view to developing the sector;

Change 17

Removed:20. Invites the Commission to establish a structured dialogue between the stakeholders in order to discuss current issues affecting the music streaming market and to work together to find common solutions;

Added:29. Calls on the Commission to further improve the Creative Europe programme, in particular through comprehensive action on music;

Added:30. Stresses that music has great potential to further promote European culture, history, heritage, values and diversity; believes that music also has the potential to contribute to the Union’s soft power; highlights that the promotion of European artists in third countries should be a strong focus of the Union; calls on the Commission, in this regard, to develop a comprehensive European export strategy on European musical works;

Added:31. Invites the Commission to establish a structured dialogue between all stakeholders in order to discuss current issues affecting the music streaming market and to work together to find common solutions towards a fairer distribution of the revenues from music streaming platforms, in particular for authors, performers and small and micro independent producers, in parallel to its expected legislative proposals regarding the transparency of algorithms and the prominence of European musical works;

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Added:32. Invites the Commission to consider introducing a European industrial strategy for music to make the Union play a role in promoting the diversity of its artists and musical works, focusing on the strength and diversity of the European music sector, boosting smaller players, acquiring more investment, providing more exposure to artists and quantifying the results;