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amendment list, 22 April 2026

On the implementation of the EU agri-food promotion policy after the 2014 reform

Document AGRI-AM-786699 · (2025/2089(INI))

Committee on Agriculture and Rural Development

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Amendment 1

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Citation -1 (new)

Motion for a resolutionAmendment
– having regard to the Treaty on the Functioning of the European Union (TFEU), and in particular Articles 11, 13, 168(1), 169(1), 191 and 192(1) thereof,

Or. en

Amendment 2

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Citation 1 a (new)

Motion for a resolutionAmendment
– having regard to the implementation report from the Commission on the application of Regulation (EU) No 1144/2014 of the European Parliament and of the Council on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries from 2016-2019,

Or. en

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Amendment 3

Paulo do Nascimento Cabral

Motion for a resolution

Citation 1 a (new)

Motion for a resolutionAmendment
– having regard to Regulation (EU) No 228/2013 of the European Parliament and of the Council of 13 March 2013 laying down specific measures for agriculture in the outermost regions of the Union and repealing Council Regulation (EC) No 247/2006,

Or. pt

Amendment 4

Alexander Bernhuber

Motion for a resolution

Citation 1 a (new)

Motion for a resolutionAmendment
– Having regard to the 2025 State of the Union Address by President von der Leyen

Or. en

Amendment 5

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli

Motion for a resolution

Citation 2 a (new)

Motion for a resolutionAmendment
– having regard to the partnership agreement between the European Union and the Mercosur countries, signed on 17 January 2026 and currently in the process of ratification, aimed at establishing a free trade area between the two blocs, which will penalise a number of European agricultural sectors, such as livestock farming,

Or. fr

Amendment 6

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Citation 2 b (new)

Motion for a resolutionAmendment
– having regard to the free trade agreement between the European Union and Australia, concluded in 2026, which provides for the almost total liberalisation of trade, including agricultural trade (beef, sheep, sugar),

Or. fr

Amendment 7

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Citation 3 a (new)

Motion for a resolutionAmendment
– having regard to the Commission communication of 20 May 2020 on a Farm to Fork Strategy for a fair, healthy and environmentally-friendly food system (COM(2020)0381),

Or. en

Amendment 8

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Citation 3 b (new)

Motion for a resolutionAmendment
– having regard to the European Parliament resolution of 20 October 2021 on a farm to fork strategy for a fair, healthy and environmentally-friendly food system (2020/2260(INI))

Or. en

Amendment 9

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Citation 3 c (new)

Motion for a resolutionAmendment
– having regard to the communication of 3 February 2026 from the Commission to the European Parliament and the Council on Europe’s Beating Cancer Plan,

Or. en

Amendment 10

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Citation 3 d (new)

Motion for a resolutionAmendment
– having regard to the report of March 2026 from the European Scientific Advisory Board on Climate Change entitled “Climate adaptation and mitigation in the agri-food system”,

Or. en

Amendment 11

Camilla Laureti

Motion for a resolution

Citation 5 a (new)

Motion for a resolutionAmendment
– having regard to the Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions of 21 October 2025 entitled ‘A Digital Single Market Strategy for Europe’ (SWD(2025) 872 final),

Or. it

Amendment 12

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Citation 15 a (new)

Motion for a resolutionAmendment
– having regard to the research conducted by the World Health Organisation’s International Agency for Research entitled “Carcinogenicity of consumption of red and processed meat”, available in Volume 114: Consumption of red meat and processed meat. IARC Working Group. Lyon; 6–13 September, 2015. IARC Monogr Eval Carcinog Risks Hum (in press),

Or. en

Amendment 13

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Citation 15 a (new)

Motion for a resolutionAmendment
– having regard to the report of 4th April 2024 on the Strategic Dialogue on the Future of EU Agriculture

Or. en

Amendment 14

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Citation 15 b (new)

Motion for a resolutionAmendment
– having regard to the Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions on 'The European Green Deal’ (COM/2019/640),

Or. en

Amendment 15

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Citation 15 b (new)

Motion for a resolutionAmendment
– having regards to the joint letter sent by various European Health organisations to the European Commissioners on 11 December 2024 entitled “Inclusion of health voices in the EU conversation on Food and Agriculture",

Or. en

Amendment 16

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Citation 15 c (new)

Motion for a resolutionAmendment
– having regard to the communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions on ‘A Farm to Fork Strategy for a fair, healthy and environmentally-friendly food system’ (COM/2020/381),

Or. en

Amendment 17

Paulo do Nascimento Cabral

Motion for a resolution

Recital -A (new)

Motion for a resolutionAmendment
-A. whereas, against the backdrop of the ongoing conclusion of free trade agreements between the European Union and third countries, it is essential to strengthen the policy for promoting European agricultural products as a strategic tool to support internationalisation, enabling European producers to take full advantage of opportunities for access to external markets;

Or. pt

Amendment 18

André Franqueira Rodrigues

Motion for a resolution

Recital -A (new)

Motion for a resolutionAmendment
-A. whereas the European Union’s agri-food promotion policy is a strategic tool for strengthening the EU’s strategic autonomy, diversifying export markets and promoting the European model of agricultural production, based on high environmental, health and animal welfare standards;

Or. pt

Amendment 19

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Recital -A (new)

Motion for a resolutionAmendment
-A. whereas the European Union has a longstanding history of nearly two decades of providing financial support for the promotion of EU agri-food products, reflecting a sustained commitment to strengthening the competitiveness and visibility of agri-food products on both domestic and international markets;

Or. en

Amendment 20

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital A

Motion for a resolutionAmendment
A. whereas the promotion policy mobilised a budget of EUR 132 million for 2025, distributed between simple and multi programmes, and it is a key tool for strengthening the competitiveness of European supply chains on internal and international markets, in particular by supporting collective actions;A. whereas the promotion policy mobilised a budget of EUR 132 million for 2025, distributed between simple and multi programmes, and it is a tool for supporting European supply chains on internal and international markets, in particular by supporting collective actions, and for promoting healthier and more sustainable diets, enhancing the overall sustainability of the food and farming sectors;

Or. en

Amendment 21

Paulo do Nascimento Cabral

Motion for a resolution

Recital A

Motion for a resolutionAmendment
A. whereas the promotion policy mobilised a budget of EUR 132 million for 2025, distributed between simple and multi programmes, and it is a key tool for strengthening the competitiveness of European supply chains on internal and international markets, in particular by supporting collective actions;A. whereas the promotion policy mobilised a budget of EUR 132 million for 2025, distributed between simple and multi programmes, and whereas this figure will rise to EUR 205 million in 2026, constituting a key tool for strengthening the competitiveness of European supply chains on internal and international markets, in particular by supporting collective actions;

Or. pt

Amendment 22

Esther Herranz García

Motion for a resolution

Recital A

Motion for a resolutionAmendment
A. whereas the promotion policy mobilised a budget of EUR 132 million for 2025, distributed between simple and multi programmes, and it is a key tool for strengthening the competitiveness of European supply chains on internal and international markets, in particular by supporting collective actions;A. whereas the promotion policy mobilised a budget of EUR 132 million for 2025, distributed between simple and multi programmes, and it is a key tool for strengthening the competitiveness of European supply chains on internal and international markets, in particular by supporting collective actions; whereas the budget for 2026 has been increased to EUR 205 million.

Or. en

Amendment 23

Mireia Borrás Pabón

Motion for a resolution

Recital A a (new)

Motion for a resolutionAmendment
A a. Whereas the EU promotion policy is a strategic policy instrument to enhance consumer awareness about EU agricultural and fishery and aquaculture products and quality schemes preserving food heritage across Member States and creating growth and jobs in the rural areas where they are located. Whereas it is also a key tool in supporting the global competitiveness of the EU's agri-food sector, offering opportunities to consolidate, develop and diversify EU export markets.

Or. en

Amendment 24

Paulo do Nascimento Cabral

Motion for a resolution

Recital A a (new)

Motion for a resolutionAmendment
Aa. whereas, according to Special Eurobarometer 556, only 18 % of European consumers recognise the logos of products bearing a protected designation of origin (PDO), 24 % recognise a protected geographical indication (PGI) and 19 % recognise a traditional speciality guaranteed (TSG);

Or. pt

Amendment 25

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital A a (new)

Motion for a resolutionAmendment
A a. whereas marketing campaigns influence food environments by shaping what and how much consumers purchase and eat, and make it necessary to ensure the food being promoted meets the Union’s goals for public health and overall sustainability, including environmental and animal welfare objectives.

Or. en

Amendment 26

Mireia Borrás Pabón

Motion for a resolution

Recital A b (new)

Motion for a resolutionAmendment
A b. Whereas the EU promotion policy should be designed to raise awareness and foster a sense of pride among EU consumers in the high quality of domestically produced EU agri-food products, as part of the European way of life. Whereas it should also, highlights the role of farmers and strengthen the bond with consumers.

Or. en

Amendment 27

Mireia Borrás Pabón

Motion for a resolution

Recital A c (new)

Motion for a resolutionAmendment
A c. Whereas the 2022, 2023, and 2024, promotion work programmes penalized certain agricultural sectors such as livestock, wine, and spirits. Whereas the livestock sector accounts for 45% of all agricultural activity in the EU, directly creating jobs for 4 million people and indirectly supporting the employment of 30 million people, while wine production provides around 3 million jobs.

Or. en

Amendment 28

Mireia Borrás Pabón

Motion for a resolution

Recital A d (new)

Motion for a resolutionAmendment
A d. Whereas meat, meat-based products and wine are a basic element in the Mediterranean diet, which is part of the UNESCO Heritage of Humanity. Whereas meat and wine should not be discriminated or stigmatized in future promotion work programmes.

Or. en

Amendment 29

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Recital B

Motion for a resolutionAmendment
B. whereas the multi programmes, which received funding of approximately EUR 40 million in 2025, foster cooperation between Member States and contribute to the development of partnerships between beneficiaries of the programme and thus strengthen the integration of the internal market;B. whereas the multi programmes, which received funding of approximately EUR 40 million in 2025, foster cooperation between Member States and contribute to the development of partnerships between beneficiaries of the programme and thus strengthen the integration of the internal market; whereas multi programmes are generally recognised as administratively less burdensome than single programmes, offering greater efficiency in the management and implementation of EU promotion policy;

Or. en

Amendment 30

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital B

Motion for a resolutionAmendment
B. whereas the multi programmes, which received funding of approximately EUR 40 million in 2025, foster cooperation between Member States and contribute to the development of partnerships between beneficiaries of the programme and thus strengthen the integration of the internal market;B. whereas the multi programmes, which received funding of approximately EUR 40 million in 2025, foster cooperation between Member States and contribute to the development of partnerships between beneficiaries of the programme and thus strengthen the integration of the internal market, creating an opportunity to increase demand for European products that are key to a sustainable food system, including legumes, pulses, mushrooms, nuts, seeds and wholegrains;

Or. en

Amendment 31

Alexander Bernhuber

Motion for a resolution

Recital C

Motion for a resolutionAmendment
C. whereas, in the 2016-2024 period, the demand for funding for promotion programmes, particularly in third countries, regularly exceeded the allocation, and the share allocated to multi programmes decreased between 2021 and 2024, highlighting a structural imbalance between needs and available resources;C. whereas, in the 2016-2024 period, the demand for funding for promotion programmes, particularly in third countries, regularly exceeded the allocation, and the share allocated to multi programmes decreased between 2021 and 2024, highlighting a structural imbalance between needs and available resources; wheres an imbalance can also be observed regarding the geographic distribution of currently active programmes, where the top four Member States account for almost fifty per cent of allocated funding;

Or. en

Amendment 32

Maria Grapini

Motion for a resolution

Recital C

Motion for a resolutionAmendment
C. whereas, in the 2016‑2024 period, the demand for funding for promotion programmes, particularly in third countries, regularly exceeded the allocation, and the share allocated to multi programmes decreased between 2021 and 2024, highlighting a structural imbalance between needs and available resources;C. whereas, in the 2016‑2024 period, the demand for funding for promotion programmes, particularly in third countries, regularly exceeded the allocation, and the share allocated to multi programmes decreased between 2021 and 2024, highlighting a structural imbalance between needs and available resources; and whereas the conclusion of trade agreements generates additional competition;

Or. ro

Amendment 33

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital C a (new)

Motion for a resolutionAmendment
C a. whereas the “Strategic Dialogue on the Future of EU Agriculture” (2024), which gathered major stakeholders from the European agri-food sectors, resulted in a shared paper defending that the EU and Member States should ensure coherence between its agri-food promotion policy and other policy objectives, such as healthy eating guidelines and sustainability objectives,

Or. en

Amendment 34

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital C b (new)

Motion for a resolutionAmendment
C b. whereas the Commission’s implementation report on the Promotion policy framework for 2016-2019 acknowledges that its level of coherence with other EU environmental policies differs depending on the products, indicating that the promotion of some products, especially “those whose excess consumption is contrary to balanced, healthy diets” will require “careful attention in light of policy developments, such as the European Green Deal and Europe’s Beating Cancer Plan”,

Or. en

Amendment 35

Camilla Laureti

Motion for a resolution

Recital D

Motion for a resolutionAmendment
D. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, while for other products there is a large excess of demand, thus demonstrating the need for better alignment with the current market reality;D. whereas there is a large excess of demand on the part of beneficiaries for resources for certain initiatives concerning certain products, demonstrating the need for more resources;

Or. it

Amendment 36

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital D

Motion for a resolutionAmendment
D. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, while for other products there is a large excess of demand, thus demonstrating the need for better alignment with the current market reality;D. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, notably due to administrative, financial and structural barriers faced by applicants, while for other products there is a large excess of demand.

Or. en

Amendment 37

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Recital D

Motion for a resolutionAmendment
D. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, while for other products there is a large excess of demand, thus demonstrating the need for better alignment with the current market reality;D. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, notably due to administrative, financial and structural barriers faced by applicants, while for other products there is a large excess of demand, thus demonstrating the need for improved accessibility to promotional funds, given current market realities;

Or. en

Amendment 38

Dario Nardella, Cristina Maestre, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Recital D

Motion for a resolutionAmendment
D. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, while for other products there is a large excess of demand, thus demonstrating the need for better alignment with the current market reality;D. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, notably due to administrative, financial and structural barriers faced by applicants, while for other products, such as those protected by a Geographical Indication (GI), there is a large excess of demand, thus demonstrating the need for better alignment with the evolving market reality;

Or. en

Amendment 39

Esther Herranz García

Motion for a resolution

Recital D

Motion for a resolutionAmendment
D. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, while for other products there is a large excess of demand, thus demonstrating the need for better alignment with the current market reality;D. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, while for other products, such as those protected by a Geographical Indication, there is a large excess of demand, thus demonstrating the need for better alignment with the current market reality;

Or. en

Amendment 40

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Recital D a (new)

Motion for a resolutionAmendment
D a. whereas Geographical Indications (GIs) embody the values of quality, authenticity and cultural heritage that lie at the heart of the "Enjoy, it's from Europe" message; whereas the persistent excess of demand over available funding for GIs promotion programmes demonstrates their strong market appeal and added value; whereas GIs should therefore remain a priority of the Union's promotion policy;

Or. en

Amendment 41

Paulo do Nascimento Cabral

Motion for a resolution

Recital D a (new)

Motion for a resolutionAmendment
Da. whereas strengthening the involvement of the outermost regions in promotional policy will contribute to their better integration into the internal market, as well as to their stronger position in the European mainland market and in international markets;

Or. pt

Amendment 42

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Recital D a (new)

Motion for a resolutionAmendment
D a. whereas the organic sector shows strong interest in participation in promotion programmes, but faces structural barriers including administrative burden, co-financing requirements, and limited opportunities to access appropriately-sized projects;

Or. en

Amendment 43

Camilla Laureti

Motion for a resolution

Recital D a (new)

Motion for a resolutionAmendment
Da. whereas resources for certain initiatives, such as the promotion of organic and sustainable products in third countries, are frequently underused, and considering that the purpose of the promotion policy is to stimulate product demand;

Or. it

Amendment 44

Esther Herranz García

Motion for a resolution

Recital D a (new)

Motion for a resolutionAmendment
D a. Whereas Geographical Indications, exemplify quality, authenticity, traditional know-how, cultural heritage and origin, and therefore give concrete expression to the message “Enjoy, it’s from Europe” under the EU agricultural promotion policy;

Or. en

Amendment 45

Paulo do Nascimento Cabral

Motion for a resolution

Recital D b (new)

Motion for a resolutionAmendment
Db. whereas, under Regulation (EU) No 228/2013 of the European Parliament and of the Council of 13 March 2013, a specific logo was introduced to identify and promote agricultural products from the outermost regions, given that these regions face, as is recognised in Article 349 TFEU, specific structural difficulties arising from their remoteness and insularity;

Or. pt

Amendment 46

Esther Herranz García

Motion for a resolution

Recital D b (new)

Motion for a resolutionAmendment
D b. whereas demand for GI promotion programmes has consistently exceeded available funding in recent years, demonstrating their strong added value and market appeal; whereas GIs should therefore remain a priority within the Union’s promotion policy.

Or. en

Amendment 47

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Recital D b (new)

Motion for a resolutionAmendment
D b. whereas sustainable production systems, including organic farming, contribute to environmental protection, biodiversity, and climate change mitigation and should be adequately supported by promotion policy

Or. en

Amendment 48

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Recital D c (new)

Motion for a resolutionAmendment
D c. whereas evaluations of the promotion policy show an imbalance in the allocation of funds, with a significant share of support going toward animal-based products, while products associated with lower environmental impact, including plant-based foods, remain underrepresented;

Or. en

Amendment 49

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital E a (new)

Motion for a resolutionAmendment
E a. whereas the EU agri-food promotional programme must be seen and implemented as a tool to incentivise healthier and more sustainable food patterns, thus funding must not be granted for marketing campaigns of products whose production and consumption, according to scientific advice, is contrary to balanced, sustainable and, climate-friendly and healthy diets,

Or. en

Amendment 50

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Recital E a (new)

Motion for a resolutionAmendment
Ea. whereas the European agri-food sector can only be effectively promoted if it is competitive and thus free from administrative and production constraints;

Or. fr

Amendment 51

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital E b (new)

Motion for a resolutionAmendment
E b. whereas EU export-oriented agriculture is not sustainable, nor beneficial for small scale farmers, and is harmful to the environment, biodiversity, human health and animal welfare;

Or. en

Amendment 52

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Recital F

Motion for a resolutionAmendment
F. whereas, since 2021, a proportion of the funding has been allocated to categories such as ‘sustainability’ and ‘healthy diets’, while at the same time fostering the economic promotion of European products;F. whereas, since 2021, a proportion of the funding has been allocated to categories such as ‘sustainability’ and ‘healthy diets’, and in certain years, specifically to fruit and vegetables while at the same time fostering the economic promotion of European products;

Or. en

Amendment 53

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Recital F a (new)

Motion for a resolutionAmendment
Fa. whereas it is vital that these priorities be implemented in a balanced and non-discriminatory manner among the various categories of agricultural products, thereby ensuring fair conditions for access to finance and maintaining the competitiveness of the European agri-food sector;

Or. ro

Amendment 54

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Recital F a (new)

Motion for a resolutionAmendment
F a. whereas the EU promotion policy plays a pivotal role in supporting European exporters in accessing and consolidating new markets in third countries, while also providing a strategic opportunity to promote the European model of sustainable farming and high food production standards, notably with regard to soil management, biodiversity and animal welfare;

Or. en

Amendment 55

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Recital F a (new)

Motion for a resolutionAmendment
F a. whereas according to the "Special Eurobarometer 505: Making our food fit for the future – Citizens' expectations”, 79% of respondents consider that marketing and advertising that do not contribute to healthy, sustainable diets should be restricted

Or. en

Amendment 56

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital Fa (new)

Motion for a resolutionAmendment
F a. whereas legume crops and wholegrains are under-consumed in the Union, representing a missed opportunity for European farmers, protein autonomy, and for diet diversification;

Or. en

Amendment 57

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital F b (new)

Motion for a resolutionAmendment
F b. whereas there is a need to bridge rural and urban areas, and the promotion policy can play a vital role in activating procurement and consumer engagement, thereby ensuring farmers have access to viable markets to commercialise the aforementioned agricultural products;

Or. en

Amendment 58

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Recital F b (new)

Motion for a resolutionAmendment
F b. whereas agri-food promotion policy should be consistent with the Union’s sustainability and public health objectives;

Or. en

Amendment 59

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital G a (new)

Motion for a resolutionAmendment
G a. whereas a large share of products protected under the European quality schemes, such as the GIs, are wines, spirits, dairy, and red meat an processed meat products, which have a negative effect on public health and environmental sustainabilirt in the EU and globally;

Or. en

Amendment 60

Jérémy Decerle, Elsi Katainen, Ciaran Mullooly

Motion for a resolution

Recital G a (new)

Motion for a resolutionAmendment
G a. Whereas the EPRS study also underlines the importance for consumers, both from within the internal market and from third countries, to be aware of the national origin of the food products purchased;

Or. en

Amendment 61

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital G b (new)

Motion for a resolutionAmendment
G b. whereas the study commissioned by the EPRS performs a superficial assessment of the impact of the EU promotion policy on public health by merely contrasting the number of campaigns approved for fruit and vegetables and for red and processed meat;

Or. en

Amendment 62

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital G c (new)

Motion for a resolutionAmendment
G c. whereas the study does not consider the public health implications arising from the environmental and climate impacts of the different food categories, nor from other consequences of animal farming, such as zoonotic diseases and antimicrobial resistance;

Or. en

Amendment 63

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital G d (new)

Motion for a resolutionAmendment
G d. whereas scientists have repeatedly alerted about the health risks of Europeans’ overconsumption of animal products, and marketing campaigns promoting these products only exacerbate this consumption;

Or. en

Amendment 64

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Recital G e (new)

Motion for a resolutionAmendment
G e. having regards to the Plant Based Treaty, so far signed by 68 cities, towns and subnational governments across six continents, which calls for national governments to respond to the climate emergency with a global Plant Based Treaty which halts the expansion of animal agriculture, aids the transition toward a plant-based food system and restores key ecosystems;

Or. en

Amendment 65

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Recital H a (new)

Motion for a resolutionAmendment
H a. whereas outsourcing specific implementation activities to local third parties is a key feature of the EU promotion policy;

Or. en

Amendment 66

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli

Motion for a resolution

Recital H a (new)

Motion for a resolutionAmendment
Ha. whereas the ongoing ratification of free trade agreements with third countries is a major obstacle to the principle of Community preference and to the promotion of European consumption;

Or. fr

Amendment 67

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Recital H b (new)

Motion for a resolutionAmendment
H b. whereas local teams bring market expertise and professional credibility that foster trust among target audiences, which is of particular importance for business-to-consumer actions that generate clear added value compared to promotional support provided at Member State level;

Or. en

Amendment 68

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Recital I

Motion for a resolutionAmendment
I. whereas complex administrative procedures are significant obstacles for a significant proportion of operators, particularly those located in rural areas, who need more simplification to ensure the effectiveness of public funding;I. whereas complex administrative procedures are disproportionate obstacles for a significant proportion of operators, particularly small and medium-sized operators and those located in rural or remote areas, who need enhanced simplification to ensure the effectiveness of public funding;

Or. en

Amendment 69

Alexander Bernhuber

Motion for a resolution

Recital I

Motion for a resolutionAmendment
I. whereas complex administrative procedures are significant obstacles for a significant proportion of operators, particularly those located in rural areas, who need more simplification to ensure the effectiveness of public funding;I. whereas complex administrative procedures are significant obstacles for a significant proportion of small-scale operators, particularly those located in rural areas, who need more simplification to ensure the effectiveness of public funding; whereas this has led to the emergence of, and dependence on, several private bodies, which specialise in application as well as programme administration in the case of selection;

Or. en

Amendment 70

Camilla Laureti

Motion for a resolution

Recital I a (new)

Motion for a resolutionAmendment
Ia. whereas it is necessary to create simplified layouts tailored to micro-enterprises, which play an essential role in local economies and territorial promotion, especially in remote and rural areas;

Or. it

Amendment 71

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Recital Ι a (new)

Motion for a resolutionAmendment
Ia. whereas products covered by EU quality schemes, in particular PDO, PGI and TSG products, are products with high added value, directly linked to local production, processing, employment and the maintenance of economic and social cohesion in rural, mountainous, island and disadvantaged areas;

Or. el

Amendment 72

Paulo do Nascimento Cabral

Motion for a resolution

Recital J

Motion for a resolutionAmendment
J. whereas for operators located in mountainous or disadvantaged rural areas, promotion programmes are an important tool for maintaining employment, economic activity and territorial cohesion;J. whereas for operators located in mountainous, disadvantaged rural areas and outermost regions, promotion programmes may prove to be an even more important tool for maintaining employment, economic activity and territorial cohesion;

Or. pt

Amendment 73

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Recital J

Motion for a resolutionAmendment
J. whereas for operators located in mountainous or disadvantaged rural areas, promotion programmes are an important tool for maintaining employment, economic activity and territorial cohesion;J. whereas for operators located in mountainous or disadvantaged rural areas, promotion programmes are an important tool for maintaining employment, economic activity and territorial cohesion; whereas, without proper support, these areas are liable to face economic decline, depopulation and the abandonment of farmland;

Or. ro

Amendment 74

André Franqueira Rodrigues

Motion for a resolution

Recital J a (new)

Motion for a resolutionAmendment
Ja. whereas, as is recognised in Article 349 of the Treaty on the Functioning of the European Union, the outermost regions face permanent structural constraints, namely remoteness, insularity and dependence on a limited number of agricultural products, and it is therefore necessary to provide specific support to ensure their effective access to promotion programmes and to enhance the visibility of their products on the markets;

Or. pt

Amendment 75

Marta Wcisło

Motion for a resolution

Recital J a (new)

Motion for a resolutionAmendment
J a. whereas regional and traditional agri-food products originating from eastern border regions, contribute to territorial cohesion, economic resilience and the preservation of cultural heritage, while also strengthening local communities facing demographic and geopolitical pressures;

Or. en

Amendment 76

Esther Herranz García

Motion for a resolution

Recital J a (new)

Motion for a resolutionAmendment
J a. Whereas sensitive agricultural sectors such as goat and sheep farming are currently facing difficulties and preassures from competitors from third countries, and the promotion policy could offer opportunities for other products from these sectors such as wool;

Or. en

Amendment 77

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Recital J a (new)

Motion for a resolutionAmendment
Ja. whereas unfair competition from imported products that do not comply with European standards weakens the EU’s agricultural sectors, and whereas a properly funded promotion policy is needed to protect European agricultural products;

Or. fr

Amendment 78

Camilla Laureti

Motion for a resolution

Recital J a (new)

Motion for a resolutionAmendment
Ja. whereas there is a need to promote generational renewal in agriculture, as far more farms are being managed by farmers above retirement age (33.2 %) than by young farmers (11.9 %);

Or. it

Amendment 79

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Recital J b (new)

Motion for a resolutionAmendment
Jb. whereas the free trade agreement between the European Union and the Mercosur countries provides for a substantial increase in tariff quotas for sensitive agricultural products, including beef, poultry and sugar, which could destabilise the European sectors;

Or. fr

Amendment 80

Camilla Laureti

Motion for a resolution

Recital J b (new)

Motion for a resolutionAmendment
Jb. whereas the representation of young farmers in the organic sector is much higher (20.7 %) than among farms as a whole1 a;
1 a https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Fully_organic_farms_in_the_EU#Profiles_of_managers_of_fully_organic_farms

Or. it

Amendment 81

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Recital J c (new)

Motion for a resolutionAmendment
Jc. whereas the production standards applicable in Mercosur countries, particularly as regards the use of plant protection substances, traceability and environmental protection, differ significantly from those imposed on European producers;

Or. fr

Amendment 82

Camilla Laureti

Motion for a resolution

Recital J c (new)

Motion for a resolutionAmendment
Jc. whereas facilitating market access is essential to fostering generational renewal;

Or. it

Amendment 83

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli

Motion for a resolution

Recital J d (new)

Motion for a resolutionAmendment
Jd. whereas the free trade agreement between the European Union and Australia provides for a further opening of the European market to sensitive agricultural products, including through substantial quotas for beef and sheep meat; whereas differences in production costs and applicable standards between the EU and Australia are likely to create distortions of competition to the detriment of European farmers even with support for promotion;

Or. fr

Amendment 84

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph -1 (new)

Motion for a resolutionAmendment
-1. Emphasises the importance of stepping up information and awareness-raising activities aimed at potential beneficiaries regarding annual promotional campaigns, in order to ensure a better understanding of the funding opportunities available, encourage wider and more informed participation, and maximise the impact of initiatives to promote agricultural products;

Or. pt

Amendment 85

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 1

Motion for a resolutionAmendment
1. Stresses the importance of multi programmes that enable collaboration between Member States and should therefore receive a higher financial allocation;1. Stresses the importance of multi programmes, which enable collaboration between Member States and strengthen the international visibility of European agri-food products; calls, therefore, for an increase in the relevant financial allocations, but without affecting the access of small and medium-sized producers, producer organisations and cooperatives to the simple programmes;

Or. el

Amendment 86

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová

Motion for a resolution

Paragraph 1

Motion for a resolutionAmendment
1. Stresses the importance of multi programmes that enable collaboration between Member States and should therefore receive a higher financial allocation;1. Stresses the importance of multi programmes that enable cooperation between Member States and, therefore, should receive a larger financial envelope, while ensuring a more balanced geographical participation, in particular by encouraging the involvement of organisations from underrepresented Member States or regions, including in leading roles as coordinators responsible for managing and implementing of such programmes.

Or. en

Amendment 87

Alexander Bernhuber

Motion for a resolution

Paragraph 1

Motion for a resolutionAmendment
1. Stresses the importance of multi programmes that enable collaboration between Member States and should therefore receive a higher financial allocation;1. Notes the importance of multi programmes that enable collaboration between Member States but believes that simple programmes should receive higher funding opportunities since they don’t have the benefit of burden sharing in the application process; calls for a fixed funding allocation to all member states to counteract potential disadvantages of smaller member states with less large-scale application capacities;

Or. en

Amendment 88

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 1

Motion for a resolutionAmendment
1. Stresses the importance of multi programmes that enable collaboration between Member States and should therefore receive a higher financial allocation;1. Highights that multi programmes enable collaboration between Member States and should therefore receive an appropriate financial allocation;

Or. en

Amendment 89

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Gilles Pennelle, Valérie Deloge

Motion for a resolution

Paragraph 1

Motion for a resolutionAmendment
1. Stresses the importance of multi programmes that enable collaboration between Member States and should therefore receive a higher financial allocation;1. Notes the importance of multi programmes that enable collaboration between Member States and should therefore receive adequate funding;

Or. en

Amendment 90

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 1

Motion for a resolutionAmendment
1. Stresses the importance of multi programmes that enable collaboration between Member States and should therefore receive a higher financial allocation;1. Stresses the importance of multi programmes that facilitate collaboration between stakeholders from across Member States and should therefore receive a higher financial allocation;

Or. en

Amendment 91

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 1 a (new)

Motion for a resolutionAmendment
1 a. Stresses the positive influence the promotion policy should play on shaping healthy dietary patterns and calls therefore for ambitious ringfencing to be established for the categories of fruit and vegetables, legumes, seeds and for nuts;

Or. en

Amendment 92

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 2

Motion for a resolutionAmendment
2. Notes the need to make funding transferable between programmes and sectors in a way that responds to the needs of operators without undermining the predictability and stability of the financial framework;2. Notes the need to make funding transferable between programmes and sectors in a way that responds to the needs of operators without compromising the financial allocation for critical food categories, such as organic fruit, vegetables and legumes, nor undermining the predictability and stability of the financial framework, as well as the traceability of the marketing activities funded or the overall transparency of the promotion policy;

Or. en

Amendment 93

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 2

Motion for a resolutionAmendment
2. Notes the need to make funding transferable between programmes and sectors in a way that responds to the needs of operators without undermining the predictability and stability of the financial framework;2. Notes the need to make funding transferable between programmes and sectors in a way that responds to the needs of operators without undermining the predictability and stability of the financial framework, while ensuring that sectors facing structural barriers, such as organic, are not disproportionately affected by reallocations;

Or. en

Amendment 94

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Paragraph 2

Motion for a resolutionAmendment
2. Notes the need to make funding transferable between programmes and sectors in a way that responds to the needs of operators without undermining the predictability and stability of the financial framework;2. Notes the need to make funding transferable between programmes and sectors in a way that responds to the needs of operators without undermining the predictability and stability of the financial framework and without bureaucratic complications;

Or. fr

Amendment 95

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 2

Motion for a resolutionAmendment
2. Notes the need to make funding transferable between programmes and sectors in a way that responds to the needs of operators without undermining the predictability and stability of the financial framework;2. Notes the need to make funding transferable between programmes and sectors in a way that responds to the actual needs of operators without undermining the stability and predictability of the financial framework;

Or. en

Amendment 96

André Franqueira Rodrigues

Motion for a resolution

Paragraph 2 – point 1 (new)

Motion for a resolutionAmendment
2(1) Stresses that agri-food promotion policy must be integrated into a broader approach to agricultural crisis management, enabling the rapid mobilisation of targeted promotional measures in response to market disruptions, in particular to support sectors affected by sharp falls in prices;

Or. pt

Amendment 97

Georgiana Teodorescu

Motion for a resolution

Paragraph 2 a (new)

Motion for a resolutionAmendment
2 a. Further calls for a fundamental shift towards a market-oriented approach in the allocation of the annual budget; stresses that the promotion policy must be guided by real consumer demand and market opportunities rather than predetermined sectoral quotas;

Or. en

Amendment 98

Ciaran Mullooly

Motion for a resolution

Paragraph 2 a (new)

Motion for a resolutionAmendment
2 a. Calls on the Commission to allow funds to be reallocated between programmes and sectors where market conditions change, in order to respond more effectively to operators’ needs while preserving the predictability and stability of the financial framework;

Or. en

Amendment 99

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 2 a (new)

Motion for a resolutionAmendment
2 a. Calls for a review of eligibility and representation criteria to better reflect the structure of the organic sector, including enabling participation of entities such as bio-districts and regional networks;

Or. en

Amendment 100

Georgiana Teodorescu

Motion for a resolution

Paragraph 2 b (new)

Motion for a resolutionAmendment
2 b. Notes with concern the recurring under-utilization of funds earmarked for specific categories, such as the organic sector in third countries3a, and calls for a flexible redistribution mechanism that allows for the swift transfer of unused credits to other product categories or programs facing high demand and over-subscription;
3a https://www.europarl.europa.eu/RegData/etudes/STUD/2025/765810/EPRS_STU(2025)765810_EN.pdf, page 100

Or. en

Amendment 101

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 3

Motion for a resolutionAmendment
3. Stresses the importance of the promotion policy in supporting small and medium-sized enterprises, which have to deal with high production costs and low investment capacity;3. Stresses that the promotion policy must support, as a priority, small and medium-sized enterprises, producer organisations, cooperatives and collective structures in the primary sector, particularly in rural, mountainous, island and disadvantaged areas, where the cost of accessing international markets is disproportionately high;

Or. el

Amendment 102

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 3

Motion for a resolutionAmendment
3. Stresses the importance of the promotion policy in supporting small and medium-sized enterprises, which have to deal with high production costs and low investment capacity;3. Stresses the importance of the promotion policy in supporting small and medium-sized enterprises, which face high production costs and limited investment capacity, and stresses the need to support small agricultural producers and cooperatives through instruments tailored to their needs.

Or. en

Amendment 103

Maria Grapini

Motion for a resolution

Paragraph 3

Motion for a resolutionAmendment
3. Stresses the importance of the promotion policy in supporting small and medium-sized enterprises, which have to deal with high production costs and low investment capacity;3. Stresses the importance of the promotion policy in supporting small and medium-sized enterprises, which have to deal with high production costs, low investment capacity and a lesser administrative capacity than large companies;

Or. ro

Amendment 104

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 3

Motion for a resolutionAmendment
3. Stresses the importance of the promotion policy in supporting small and medium-sized enterprises, which have to deal with high production costs and low investment capacity;3. Stresses the importance of the promotion policy in supporting small and medium-sized organic enterprises, which have to deal with high production costs and low investment capacity;

Or. en

Amendment 105

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 3

Motion for a resolutionAmendment
3. Stresses the importance of the promotion policy in supporting small and medium-sized enterprises, which have to deal with high production costs and low investment capacity;3. Stresses the importance of the promotion policy in supporting small and medium-sized enterprises, which often have to deal with high production costs and low investment capacity;

Or. en

Amendment 106

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 3 a (new)

Motion for a resolutionAmendment
3 a. calls on the Commission to further simplify the application and reporting procedures, with particular attention to the needs of smaller organisations and urges the Commission to introduce targeted support measures to facilitate their participation, including improved access to pre-financing conditions, adequate pre-financing tools as well as greater flexibility in co-financing requirements;

Or. en

Amendment 107

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Mireia Borrás Pabón, Gilles Pennelle, Valérie Deloge, Tomáš Kubín

Motion for a resolution

Paragraph 3 a (new)

Motion for a resolutionAmendment
3 a. highlights the importance of concrete measures such as more frequent payments and pre-financing;

Or. en

Amendment 108

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 3 a (new)

Motion for a resolutionAmendment
3a. Advocates the use of digital tools and new technologies to promote agri-food products, including through online campaigns and direct consumer access, while stressing that digitalisation offers significant opportunities to enhance the visibility of European products, especially for small and medium-sized enterprises and producers in rural areas, who can access new markets without the high costs associated with traditional promotion channels;

Or. ro

Amendment 109

Marta Wcisło

Motion for a resolution

Paragraph 3 a (new)

Motion for a resolutionAmendment
3 a. Stresses that the promotion policy should better reflect the entire agri-food value chain, including the processing and marketing of agricultural products, as these stages are essential for increasing added value, strengthening supply chain resilience and improving export capacity;

Or. en

Amendment 110

Ciaran Mullooly

Motion for a resolution

Paragraph 3 a (new)

Motion for a resolutionAmendment
3 a. Calls on the Commission to earmark an appropriate share of the budget for small and medium-sized enterprises in order to increase their participation in Union promotion programmes;

Or. en

Amendment 111

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 3 b (new)

Motion for a resolutionAmendment
3b. Calls on the Commission to support the development of accessible and user-friendly digital tools, including EU-wide common platforms, as well as training for producers in digital marketing, e-commerce and data use, with a view to enhancing the efficiency of promotional campaigns;

Or. ro

Amendment 112

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies must be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, so that they are not discouraged by the complexity of bureaucratic and administrative procedures, and calls for a review and strengthening of existing support mechanisms for Member States with low participation rates, including through technical assistance, dedicated guidance and simplified access procedures, as well as measures to strengthen national support structures and coordination mechanisms and a reduction of barriers linked to co-financing requirements.

Or. en

Amendment 113

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies should be targeted to agricultural producers involved in agro-ecological and organic farming, with a particular focus on small and medium-sized enterprises; stresses the need to improve the suitability of these policies to the size and specific characteristics of such farm holdings; and calls for measures to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures, such as those enabling them to seek external support for coordination tasks and providing upfront assistance to confirm eligibility;

Or. en

Amendment 114

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies should be genuinely accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises; calls, to this end, for a substantial simplification of bureaucratic and administrative procedures, the provision of technical assistance for the submission and implementation of programmes and the introduction of more proportionate administrative requirements for small beneficiaries;

Or. el

Amendment 115

Sebastian Everding

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises as well as those operating under organic and plant-based production systems, in order, on the one hand, to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures, and, on the other hand, to address the specific challenges associated with the marketing of sustainably produced goods;

Or. de

Amendment 116

Alexander Bernhuber

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that, while promotion policies are in theory accessible to all agricultural producers, particular focus and support should be invested in small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures; calls, in this regard, for more awareness and flexibility when application deadlines at European and at national level diverge;

Or. en

Amendment 117

André Franqueira Rodrigues

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures, notably by reducing red tape, simplifying application procedures and adapting requirements to the capacities of smaller beneficiaries;

Or. pt

Amendment 118

Marta Wcisło

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies should be accessible and simplified to all agricultural producers, with a particular focus on small and medium-sized enterprises, individual and family farms, producer groups, cooperatives, and regional consortia, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;

Or. en

Amendment 119

Maria Grapini

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures and to enable them to make their products known;

Or. ro

Amendment 120

Georgiana Teodorescu

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies should be accessible to all agricultural producers, and be sectoral-neutral, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;

Or. en

Amendment 121

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies should be made more accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;

Or. en

Amendment 122

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 4

Motion for a resolutionAmendment
4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures;4. Notes that promotion policies should be accessible to all agricultural producers, with a particular focus on small and medium-sized enterprises, in order to prevent them from being discouraged by the complexity of bureaucratic and administrative procedures; calls, in this context, for simplification of application procedures, including a significant reduction in the amount of red tape and streamlining of eligibility and monitoring requirements;

Or. pt

Amendment 123

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 4 a (new)

Motion for a resolutionAmendment
4 a. Recommends to simplify administrative procedures and ensure proportionate reporting requirements, as well as providing external support, both at the initial stages of confirming eligibility, and for later tasks of coordination.

Or. en

Amendment 124

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Mireia Borrás Pabón, Gilles Pennelle, Valérie Deloge, Tomáš Kubín

Motion for a resolution

Paragraph 4 a (new)

Motion for a resolutionAmendment
4 a. Calls for a significant simplification of procedures to facilitate operators' access to promotional measures;

Or. en

Amendment 125

Georgiana Teodorescu

Motion for a resolution

Paragraph 4 a (new)

Motion for a resolutionAmendment
4 a. Highlights that the current promotion policy framework, particularly the representativeness criterion, often prioritizes large-scale organizations and may inadvertently exclude SMEs2a;
2a https://www.europarl.europa.eu/RegData/etudes/STUD/2025/765810/EPRS_STU(2025)765810_EN.pdf, page 107

Or. en

Amendment 126

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 4 a (new)

Motion for a resolutionAmendment
4a. Notes that some Member States are failing to make full use of the funds available for promotion; calls on the Commission to provide additional technical support, including in the form of clear guidelines, assistance in preparing applications and exchanges of best practices, with a view to enhancing access to these funds;

Or. ro

Amendment 127

Camilla Laureti

Motion for a resolution

Paragraph 4 a (new)

Motion for a resolutionAmendment
4a. calls for the creation of simplified layouts tailored to micro-enterprises in order to support and foster small-scale excellence at the local level in remote and rural areas by means of the broader business opportunities arising from participation in the programme;

Or. it

Amendment 128

Marta Wcisło

Motion for a resolution

Paragraph 4 a (new)

Motion for a resolutionAmendment
4 a. Calls on the Commission and Member States to reinforce the promotion of regional and traditional agri-food products, linking regional products with tourism, cultural heritage and territorial development strategies

Or. en

Amendment 129

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Mireia Borrás Pabón, Gilles Pennelle, Valérie Deloge, Tomáš Kubín

Motion for a resolution

Paragraph 4 a (new)

Motion for a resolutionAmendment
4 a. Calls for the introduction of a simplified access scheme for SMEs and micro farms, with simpler eligibility criteria, reduced administrative burden and tailored support;

Or. en

Amendment 130

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 4 b (new)

Motion for a resolutionAmendment
4 b. Calls on the Commission to introduce smaller-scale promotion programmes to improve accessibility for smaller operators, in particular organic operators; Calls for a review of eligibility and representation criteria to better take into account the structure of the organic sector, allowing for the participation of entities such as bio-districts and regional networks

Or. en

Amendment 131

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 4 b (new)

Motion for a resolutionAmendment
4b. Warns that significant differences between Member States in the degree of access to, and use of, funds intended for the promotion of agri-food products create inequalities within the internal market;

Or. ro

Amendment 132

Georgiana Teodorescu

Motion for a resolution

Paragraph 4 b (new)

Motion for a resolutionAmendment
4 b. expresses concern that administrative complexity and high entry costs act as significant deterrents for smaller structures;

Or. en

Amendment 133

Georgiana Teodorescu

Motion for a resolution

Paragraph 4 c (new)

Motion for a resolutionAmendment
4 c. calls on the Commission to simplify the application and reporting procedures and to implement specific support measures for SMEs, such as facilitated and increased pre-financing and more frequent payment cycles, to address the critical cash-flow challenges that disproportionately affect smaller beneficiaries;

Or. en

Amendment 134

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 4 c (new)

Motion for a resolutionAmendment
4c. Calls on the Commission to assess the possibility of increasing the level of pre-financing granted to beneficiaries, with a view to reducing financial pressure and facilitating access for small and medium-sized enterprises to promotion programmes;

Or. ro

Amendment 135

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 5

Motion for a resolutionAmendment
5. Stresses the need to continue to earmark specific resources to accompany the export and marketing of products covered by promotion programmes, with a particular focus on third countries, as this would ensure greater visibility and competitiveness of the agricultural sector;5. Criticizes the unsustainability of the EU promotion policy, which reinforces an export-oriented agricultural model by promoting products of animal origin globally, thus further compromising the environment, biodiversity, human and animal health and animal welfare.

Or. en

Amendment 136

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 5

Motion for a resolutionAmendment
5. Stresses the need to continue to earmark specific resources to accompany the export and marketing of products covered by promotion programmes, with a particular focus on third countries, as this would ensure greater visibility and competitiveness of the agricultural sector;5. Stresses the need to continue and strengthen earmarking of specific resources to accompany the export and marketing of products covered by promotion programmes, with a particular focus on third countries, as this would ensure greater visibility and competitiveness of the agricultural sector; underlines that priority should be given to sectors affected by geopolitical disruptions, unfair competition or counterfeit European products;

Or. el

Amendment 137

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 5

Motion for a resolutionAmendment
5. Stresses the need to continue to earmark specific resources to accompany the export and marketing of products covered by promotion programmes, with a particular focus on third countries, as this would ensure greater visibility and competitiveness of the agricultural sector;5. Stresses the need to continue to earmark specific resources to accompany the export and marketing of products covered by promotion programmes, as this would ensure greater visibility and competitiveness of the agricultural sector;

Or. en

Amendment 138

Gilles Pennelle, Valérie Deloge

Motion for a resolution

Paragraph 5 a (new)

Motion for a resolutionAmendment
5a. Stresses, however, the need to prioritise promotion on the internal market and to enhance the preference for European products; calls for promotion programmes to include a European preference criterion aimed at promoting products from short and national supply chains, including, of course, the outermost regions.

Or. fr

Amendment 139

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 5 a (new)

Motion for a resolutionAmendment
5 a. Calls on the Commission to earmark a proportion of the annual promotion budget to the promotion of fruits, vegetables, legumes and pulses, in the context of supporting informed consumer choices, reflecting national dietary guidelines and sustainability considerations;

Or. en

Amendment 140

André Franqueira Rodrigues

Motion for a resolution

Paragraph 5 a (new)

Motion for a resolutionAmendment
5a. Stresses that the promotion of the Union’s agri-food products must be based on highlighting Europe’s high production standards, particularly in terms of environmental protection, food safety and animal welfare, and must be accompanied by efforts to ensure a level playing field with imported products;

Or. pt

Amendment 141

Maria Grapini

Motion for a resolution

Paragraph 5 a (new)

Motion for a resolutionAmendment
5a. Stresses the need to allocate funding for small and medium-sized producers to participate at agri-food fairs, both on the internal market and in third countries with which there are trade agreements;

Or. ro

Amendment 142

Mireia Borrás Pabón

Motion for a resolution

Paragraph 5 a (new)

Motion for a resolutionAmendment
5 a. Calls for the fully inclusion of meat-based products and wine within the EU promotion policy and promotion work programmes.

Or. en

Amendment 143

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 5 b (new)

Motion for a resolutionAmendment
5 b. notes that increasing the visibility of EU-grown legumes to consumers can contribute to strengthening European protein crop production, and to reducing dependency on imported protein crops;

Or. en

Amendment 144

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 5 c (new)

Motion for a resolutionAmendment
5 c. Highlights the steady allocation and takeup of budget in the ‘healthy diets’ category, which during certain years has been focused specifically on fruit and vegetables; Notes however the EPRS implementation assessment findings that, within the fruit and vegetable sector, there is a higher perception that certain promotional needs remain unmet by the current promotional policy, indicating that further budget or support may be needed to maximise the opportunities; Commends that a focus on fruit and vegetables aligns more closely with health goals relevant to EU consumers, and the Beating Cancer plan

Or. en

Amendment 145

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 5 d (new)

Motion for a resolutionAmendment
5 d. Calls on the Commission to ensure a dedicated minimum share of the promotion budget is maintained for organic products, and to simplify application and reporting procedures and reduce administrative barriers for SMEs and cooperatives, in order to fully utilize those available funds and strengthen sustainable agriculture

Or. en

Amendment 146

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Mireia Borrás Pabón, Gilles Pennelle, Valérie Deloge, Tomáš Kubín

Motion for a resolution

Paragraph 6

Motion for a resolutionAmendment
6. Stresses the need to retain modern promotion tools based on consumer demand analysis, and to support targeted communication campaigns that can add value to EU food products;6. Stresses the need to use promotion tools that are better aligned with consumer demand, in particular by highlighting the quality and origin of EU agri-food products;

Or. en

Amendment 147

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 6

Motion for a resolutionAmendment
6. Stresses the need to retain modern promotion tools based on consumer demand analysis, and to support targeted communication campaigns that can add value to EU food products;6. Stresses the need to only consider promotion tools based on the Union's goals for public health, environmental restoration and animal welfare, and to exclusively support targeted communication campaigns whose marketing messages have been robustly scrutinised prior to validation and that can add value to sustainable and organic EU food products;

Or. en

Amendment 148

Sebastian Everding

Motion for a resolution

Paragraph 6

Motion for a resolutionAmendment
6. Stresses the need to retain modern promotion tools based on consumer demand analysis, and to support targeted communication campaigns that can add value to EU food products;6. Stresses the need to complement modern promotion tools based on consumer demand analysis with assessments regarding impact on the environment and animal welfare, and to support targeted communication campaigns that can add value to EU food products;

Or. de

Amendment 149

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 6

Motion for a resolutionAmendment
6. Stresses the need to retain modern promotion tools based on consumer demand analysis, and to support targeted communication campaigns that can add value to EU food products;6. Stresses the need to retain modern promotion tools based on thorough consumer demand analysis, and to support targeted communication campaigns that can add value to the promotion of EU food products;

Or. en

Amendment 150

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 6

Motion for a resolutionAmendment
6. Stresses the need to retain modern promotion tools based on consumer demand analysis, and to support targeted communication campaigns that can add value to EU food products;6. Stresses the need to retain modern promotion tools based on consumer demand analysis, and to support targeted communication campaigns that can add value to EU food products, while ensuring consistency with Union sustainability, animal welfare and public health objectives ;

Or. en

Amendment 151

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 6 a (new)

Motion for a resolutionAmendment
6 a. stresses that all promotion campaigns co-financed under this policy must provide accurate, non-misleading information to consumers in compliance with Union rules on nutrition and health claims;

Or. en

Amendment 152

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Mireia Borrás Pabón, Gilles Pennelle, Valérie Deloge, Tomáš Kubín

Motion for a resolution

Paragraph 6 a (new)

Motion for a resolutionAmendment
6 a. Underlines the strategic importance of promotion policies for rural economies, employment in rural areas and the stability of supply chains, and highlights that, in the context of increasing difficulties faced by European producers — including rising production costs, market crises and growing competitive pressures, particularly from third countries — this is of particular relevance in light of recent trade agreements, which intensify competition without ensuring equivalent standards and reciprocity; therefore considers it necessary to strengthen, with adequate funding, actions aimed at improving the awareness, visibility and consumption of European products;

Or. en

Amendment 153

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 6 a (new)

Motion for a resolutionAmendment
6 a. Stresses that the promotion policy budget is an important instrument to support market stability by strengthening demand for EU agri-food products and improving consumer awareness;

Or. en

Amendment 154

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 6 a (new)

Motion for a resolutionAmendment
6 a. Stresses that a well-funded promotion policy is an effective and proactive instrument against market disruptions, enabling producers to diversify export markets and reduce dependence on unstable trade flows; underlines that maintaining and building on the increased 2026 budget is essential, as investing in promotion can reduce the need for crisis support mechanisms after disruptions occur;

Or. en

Amendment 155

Salvatore De Meo, Carlo Fidanza

Motion for a resolution

Paragraph 6 a (new)

Motion for a resolutionAmendment
6a. highlights that investing in promotion is significantly more efficient than using support measures that are adopted to respond to disruptions.

Or. it

Amendment 156

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 6 b (new)

Motion for a resolutionAmendment
6 b. calls on the Commission to cease the funding for the promotion of meat, dairy, fish and eggs, in alignment with the need to rebalance the European diet, which is characterized by an unsustainable consumption of animal proteins, and in particularly the funding for processed meats and red meat, which have respectively been classified by the WHO as carcinogenic group 1 and probably carcinogenic group 2A;

Or. en

Amendment 157

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 6 b (new)

Motion for a resolutionAmendment
6 b. underlines that maintaining and building on the increased 2026 budget is essential; emphasises that a strong and well-targeted and adequately funded promotion policy enables producers to diversify export markets and reduce exposure to external shocks and strengthen the resilience of the sector, and that preventive measures such as market promotion can, in many cases, reduce the need for more costly crisis interventions.

Or. en

Amendment 158

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 6 c (new)

Motion for a resolutionAmendment
6 c. Calls on the Commission to cease the funding for the promotion of alcoholic products, in line with the Union’s goals on public health, including those reflected in Europe’s Beating Cancer Plan;

Or. en

Amendment 159

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 6 d (new)

Motion for a resolutionAmendment
6 d. Calls on the Commission to cease the funding of marketing campaigns for the commercialization of live animals under the promotion policy.

Or. en

Amendment 160

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 7

Motion for a resolutionAmendment
7. Notes that promotion policies respond to the aims of the ‘Buy European Food’ campaign, supporting producers and the EU economy;7. Notes that promotion policies must respond to the aims of the ‘Buy European Food’ campaign, while being in alignment with the Union’s standards and goals for the environment, public health and animal welfare;

Or. en

Amendment 161

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 7 a (new)

Motion for a resolutionAmendment
7 a. Stresses that EU agri-food promotion funds should exclusively support products that are entirely produced within the Union, including their sourcing of feed; notes that the current dependency on imported high-protein feed creates supply chain vulnerabilities, and likewise reliance on exports to undiversified third-country markets can be an economic vulnerability; calls, therefore, for the promotion policy to be leveraged as a primary tool to enhance the Union's strategic autonomy;

Or. en

Amendment 162

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 7 a (new)

Motion for a resolutionAmendment
7 a. Underlines that the promotion of Geographical Indications (GIs) is fully aligned with the future “Buy European Food” campaign; calls for GIs support to remain a key budgetary priority given growing demand and their proven economic potential; emphasises the role of GIs in boosting the visibility and competitiveness of quality products, supporting rural development and producers' income, and showcasing the diversity of European agri-food production;

Or. en

Amendment 163

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Paragraph 7 a (new)

Motion for a resolutionAmendment
7a. Rejects any subordination of the promotion policy to the objectives of the Farm to Fork Strategy where these undermine the competitiveness of producers, in particular the policy of reducing European livestock numbers;

Or. fr

Amendment 164

Alexander Bernhuber

Motion for a resolution

Paragraph 7 a (new)

Motion for a resolutionAmendment
7 a. Recalls that this campaign, announced by President von der Leyen in the 2025 State of the Union Address, necessitates a binding label of origin so foodstuffs produced in the EU can be recognized as such;

Or. en

Amendment 165

Jessika van Leeuwen

Motion for a resolution

Paragraph 7 a (new)

Motion for a resolutionAmendment
7 a. The EU agri-food promotion policy should prioritize encouraging the consumption of food produced within the EU. Therefore, a portion of its budget should be allocated to measures that support the affordability of EU-produced food, ensuring that it remains more accessible and affordable for citizens than imported products.

Or. en

Amendment 166

Ciaran Mullooly

Motion for a resolution

Paragraph 7 a (new)

Motion for a resolutionAmendment
7 a. Calls on the Commission to continue the 2026 level of funding for the promotion of EU food in order to maintain our market share both within the Union and in third-country markets;

Or. en

Amendment 167

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 8

Motion for a resolutionAmendment
8. Notes that promotion policies contribute to the objectives of other European initiatives proposed by the Commission, in particular through support for the marketing of fruit and vegetables;8. Notes that the campaigns approved under the promotion policy must contribute to the objectives and goals of the European Union, in particular through support for the marketing of fruit and vegetables, including legumes;

Or. en

Amendment 168

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 8 a (new)

Motion for a resolutionAmendment
8 a. Notes that legume crops and wholegrains are underused in European diets, representing a missed opportunity for European farmers, protein autonomy, and diet diversification;

Or. en

Amendment 169

Esther Herranz García

Motion for a resolution

Paragraph 8 a (new)

Motion for a resolutionAmendment
8 a. Notes that the promotion of European Geographical Indications is fully aligned with the future Buy European Food campaign. Calls for support to GIs to remain a key budgetary priority, given the growing demand from GI producers’ organisations and their strong economic potential.

Or. en

Amendment 170

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 8 a (new)

Motion for a resolutionAmendment
8 a. Notes that promotion policies should be consistent with the EU’s Europe’s Beating Cancer Plan, Farm to Fork Strategy, and Green Deal objectives, ensuring that public funds do not incentivise foods that contribute to chronic disease, non-communicable diseases, climate change, or biodiversity loss, whilst ensuring animal welfare.

Or. en

Amendment 171

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 8 b (new)

Motion for a resolutionAmendment
8 b. Calls on the Commission to ensure that the European Research Executive Agency (REA) enables accurate public sectoral analyses by clearly and individually categorising specific eligible products of particular importance, namely legumes, in its website and public documentation, rather than placing them within broad, aggregated categories that obscure distinctions between the foodstuffs being promoted and hinder complete assessments.

Or. en

Amendment 172

Esther Herranz García

Motion for a resolution

Paragraph 8 b (new)

Motion for a resolutionAmendment
8 b. Emphasises the role of GIs in enhancing visibility for quality food products, competitiveness and producers’ income while enhancing rural development and promoting the diversity and quality of European agri-food production.

Or. en

Amendment 173

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 8 b (new)

Motion for a resolutionAmendment
8. Notes that promotion policies contribute to the objectives of other European initiatives proposed by the Commission, in particular through support for the marketing of fruit and vegetables;8 b. Recommends that the contribution to other European initiatives be reflected and reinforced by adding to the 'specific objectives' under Article 2 of Regulation 1144/2014, specifically the objectives of advancing healthier diets among consumers, and promoting farming methods with less harmful impacts on nature and climate.

Or. en

Amendment 174

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 8 b (new)

Motion for a resolutionAmendment
8 b. Highlights that there is a need to bridge rural and urban areas, ensuring farmers have viable markets while cities lead on procurement and consumer engagement, and that the promotion policy can play a vital role in activating the latter;

Or. en

Amendment 175

Esther Herranz García

Motion for a resolution

Paragraph 8 c (new)

Motion for a resolutionAmendment
8 c. Supports the launch of an EU GI action plan in which the promotion policy should be a key pillar.

Or. en

Amendment 176

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 8 c (new)

Motion for a resolutionAmendment
8 c. Stresses the need for the Commission to actively support promotion programmes for plant-based foods and proteins, notably legumes and pulses, as well as plant-based meat and dairy alternatives, allocating adequate funding in order to raise awareness amongst consumers of healthier and lower-emission choices.

Or. en

Amendment 177

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 8 c (new)

Motion for a resolutionAmendment
8 c. Calls on the Commission to stimulate and enable campaign applications from fruit, vegetables, legumes, and plant-based protein producers, in line with EU dietary guidelines and the objectives set out in the Commission's Vision for Agriculture and Food (COM(2025)0075);

Or. en

Amendment 178

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 9

Motion for a resolutionAmendment
9. Emphasises that, at the same time, the promotion policy should not be subordinate to other EU policies; is opposed to the introduction of new eligibility criteria for gaining access to such funding, and opposed to possible restrictions on the promotion of certain types of products or categories of products included in the regulation;9. Emphasises that the promotion policy must remain an economic instrument aimed at supporting the competitiveness of European agri-food products, and should not be made conditional on other Union policies, including public health objectives, as this could undermine its effectiveness and limit access for producers.

Or. en

Amendment 179

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 9

Motion for a resolutionAmendment
9. Emphasises that, at the same time, the promotion policy should not be subordinate to other EU policies; is opposed to the introduction of new eligibility criteria for gaining access to such funding, and opposed to possible restrictions on the promotion of certain types of products or categories of products included in the regulation;9. Emphasises that, at the same time, the promotion policy should not be subordinate to other EU policies; stresses the importance of extending the scope of eligible products to include agrifood products directly contributing to healthy and sustainable diets, such as legumes;

Or. en

Amendment 180

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 9

Motion for a resolutionAmendment
9. Emphasises that, at the same time, the promotion policy should not be subordinate to other EU policies; is opposed to the introduction of new eligibility criteria for gaining access to such funding, and opposed to possible restrictions on the promotion of certain types of products or categories of products included in the regulation;9. Emphasises that, at the same time, the promotion policy should be aligned with other EU policies and wider goals; welcomes the introduction of new eligibility criteria for gaining access to such funding if they aim to improve political coherence, while calling for current criteria to be respected and public transparency to be improved, and welcomes restrictions on the promotion of certain types of products or categories of products included in the regulation, in line with public health and sustainability scientific recommendations;

Or. en

Amendment 181

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 9

Motion for a resolutionAmendment
9. Emphasises that, at the same time, the promotion policy should not be subordinate to other EU policies; is opposed to the introduction of new eligibility criteria for gaining access to such funding, and opposed to possible restrictions on the promotion of certain types of products or categories of products included in the regulation;9. Emphasises that, at the same time, the promotion policy should not be subordinate to other EU policies; is opposed to the introduction of new eligibility criteria for gaining access to such funding, and opposed to possible restrictions, exclusions or indirect defamation of certain types of products or categories of products included in the regulation and produced legally in accordance with high EU standards;

Or. el

Amendment 182

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 9

Motion for a resolutionAmendment
9. Emphasises that, at the same time, the promotion policy should not be subordinate to other EU policies; is opposed to the introduction of new eligibility criteria for gaining access to such funding, and opposed to possible restrictions on the promotion of certain types of products or categories of products included in the regulation;9. Emphasises that, at the same time, the promotion policy should remain balanced and not be disproportionately constrained by other EU policies; is opposed to the introduction of new eligibility criteria for gaining access to such funding, and opposed to possible restrictions on the promotion of certain types of products or categories of products included in the regulation;

Or. en

Amendment 183

Georgiana Teodorescu

Motion for a resolution

Paragraph 9

Motion for a resolutionAmendment
9. Emphasises that, at the same time, the promotion policy should not be subordinate to other EU policies; is opposed to the introduction of new eligibility criteria for gaining access to such funding, and opposed to possible restrictions on the promotion of certain types of products or categories of products included in the regulation;9. Emphasises that, at the same time, the promotion policy should not be subordinate to other EU policies; is opposed to the introduction of new eligibility criteria for gaining access to such funding, and firmly opposed to possible restrictions on the promotion of certain types of products or categories of products included in the regulation;

Or. en

Amendment 184

Céline Imart, Emmanouil Kefalogiannis, Christine Schneider, Carmen Crespo Díaz, Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 9 a (new)

Motion for a resolutionAmendment
9a. Stresses the importance of supporting the promotion of high-quality wines and red meats, which underpin the sector, keep communities alive and embody recognised know-how; recalls that this support is all the more essential as these same products are actively promoted by third countries in the European internal market;

Or. fr

Amendment 185

Alexander Bernhuber

Motion for a resolution

Paragraph 9 a (new)

Motion for a resolutionAmendment
9 a. recalls that the World Health organisation guidance on healthy diets focuses on the four basic principles of adequacy, balance, moderation and diversity; underlines, in this regard, that the consumption of animal source foods is declared important to favour nutrient intakes 1a ;
1a https://www.who.int/news-room/fact-sheets/detail/healthy-diet

Or. en

Amendment 186

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Paragraph 9 a (new)

Motion for a resolutionAmendment
9a. Strongly opposes any attempt to exclude or stigmatise certain European agricultural products, in particular meat and wine, on disproportionate ideological or health grounds;

Or. fr

Amendment 187

Ciaran Mullooly

Motion for a resolution

Paragraph 9 a (new)

Motion for a resolutionAmendment
9 a. The Parliament rejects any attempt to exclude animal-based foods from EU promotion programmes unless such exclusion is justified by clear scientific evidence assessed through transparent and internationally recognised methodologies. It calls on the Commission to guarantee fair and equal treatment of all eligible agricultural sectors;

Or. en

Amendment 188

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 9 a (new)

Motion for a resolutionAmendment
9 a. Warns that restricting the promotion of certain categories of products may lead to unintended market distortions, including a shift in consumer demand towards imported products from third countries, thereby weakening the competitiveness of the European agri-food sector.

Or. en

Amendment 189

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 9 a (new)

Motion for a resolutionAmendment
9 a. Calls on the Commission to gradually phase out the use of EU promotional policy funds for processed meat and alcoholic beverages, in recognition of their public health risks, environmental footprint, and misalignment with EU sustainability objectives.

Or. en

Amendment 190

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 9 a (new)

Motion for a resolutionAmendment
9 a. Emphasises that the promotion policy must be designed and implemented in alignment with the conclusions from the “Strategic Dialogue on the Future of EU Agriculture”;

Or. en

Amendment 191

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Paragraph 9 b (new)

Motion for a resolutionAmendment
9b. Stresses that red meat is an essential part of the EU’s agricultural and gastronomic heritage, as well as a financial mainstay for many farms, particularly in rural and livestock-farming areas; stresses that its consumption, as part of a balanced diet, should not be called into question by general or ideological approaches;

Or. fr

Amendment 192

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 9 b (new)

Motion for a resolutionAmendment
9 b. Stresses the importance of labelling standards in the context of the promotion of EU agri-food products for ensuring product traceability and protecting consumers from misleading marketing practices;

Or. en

Amendment 193

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Paragraph 9 c (new)

Motion for a resolutionAmendment
9c. Opposes any exclusion or restriction on red meat in EU promotion programmes and calls for it to continue to benefit from fair access to the available funding; calls on the Commission, therefore, to support promotion campaigns that promote the quality, origin, traceability and high production standards of European meat;

Or. fr

Amendment 194

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 9 c (new)

Motion for a resolutionAmendment
9 c. Calls on the Commission to propose a harmonised and mandatory method-of-production and origin labelling system that provides information about the farming, transport, and slaughter methods, as well as information on the welfare of the animals involved, covering all the stages of the life of the animal, providing consumer clarity on the products marketed under the promotion policy.

Or. en

Amendment 195

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Paragraph 9 d (new)

Motion for a resolutionAmendment
9d. Recalls that wine is an emblematic agricultural product of the European Union, closely linked to its cultural heritage, its territories and its international economic influence; stresses that moderate wine consumption is part of recognised food traditions and should not be subject to stigmatising measures in EU policies;

Or. fr

Amendment 196

Gilles Pennelle, Valérie Deloge, Raffaele Stancanelli, Tomáš Kubín

Motion for a resolution

Paragraph 9 e (new)

Motion for a resolutionAmendment
9e. Opposes any limitation on access for the wine sector to EU promotion programmes; calls for specific action to be taken to enhance the visibility and competitiveness of European wines on the internal and international markets, in particular by promoting geographical indications and know-how;

Or. fr

Amendment 197

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Mireia Borrás Pabón, Gilles Pennelle, Tomáš Kubín

Motion for a resolution

Paragraph 10

Motion for a resolutionAmendment
10. Welcomes the ‘Enjoy, it’s from Europe’ slogan, which has helped increase the recognisability of European products marketed in third countries;10. Note that ‘Enjoy, it’s from Europe’ slogan contributed to the visibility of European products marketed in third countries

Or. en

Amendment 198

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 10

Motion for a resolutionAmendment
10. Welcomes the ‘Enjoy, it’s from Europe’ slogan, which has helped increase the recognisability of European products marketed in third countries;10. Welcomes the ‘Enjoy, it’s from Europe’ slogan, which has helped increase the recognisability and visibility of European products marketed in third countries;

Or. en

Amendment 199

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Gilles Pennelle

Motion for a resolution

Paragraph 11

Motion for a resolutionAmendment
11. Hopes that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products;11. Considers that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products; stresses, however, that in third countries promotion is most effective when it focuses on geographical indications, as defined in Regulation (EU) 2024/1143, which should be at the centre of EU-funded campaigns, while the EU slogan should remain complementary;

Or. en

Amendment 200

Georgiana Teodorescu

Motion for a resolution

Paragraph 11

Motion for a resolutionAmendment
11. Hopes that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products;11. Calls that the ‘Enjoy, it’s from Europe’ slogan and brands and national origin marking can be used together to increase the recognisability of European food products, as in some markets, even in third countries, the national origin tends to be much more important for consumers than EU origin1a; further calls for a relaxation of the rules on the use of brands and national origin;
1a https://www.europarl.europa.eu/RegData/etudes/STUD/2025/765810/EPRS_STU(2025)765810_EN.pdf, page 109

Or. en

Amendment 201

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 11

Motion for a resolutionAmendment
11. Hopes that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products;11. Hopes that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products; stresses, in particular, that combining the EU message with national, regional and quality labels, especially for PDO, PGI and TSG products, enhances the authenticity and commercial value of products in third countries;

Or. el

Amendment 202

Jérémy Decerle, Elsi Katainen, Ciaran Mullooly

Motion for a resolution

Paragraph 11

Motion for a resolutionAmendment
11. Hopes that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products;11. Asks that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products and satisfy the consumers’ expectations ; Encourages the Commission to lift any restriction on the use of national origin for products supported by the programmes of the promotion policies;

Or. en

Amendment 203

Salvatore De Meo, Carlo Fidanza

Motion for a resolution

Paragraph 11

Motion for a resolutionAmendment
11. Hopes that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products;11. Hopes that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products, especially in certain third markets, as this would help to strengthen the reputation of products by leveraging national identity;

Or. it

Amendment 204

Maria Grapini

Motion for a resolution

Paragraph 11

Motion for a resolutionAmendment
11. Hopes that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products;11. Hopes that the ‘Enjoy, it’s from Europe’ slogan and origin marking can be used together to increase the recognisability of European food products and can be presented at international fairs;

Or. ro

Amendment 205

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 11 a (new)

Motion for a resolutionAmendment
11a. stresses that promotion programmes should actively contribute to the protection and international recognition of European products with geographical indications;

Or. el

Amendment 206

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 11 a (new)

Motion for a resolutionAmendment
11a. Points out that, in the next programming period (2028–2034), the graphic symbol designed to raise awareness of and boost consumption of high-quality agricultural products – whether in their natural state or processed – specific to the outermost regions should be maintained under Regulation (EU) No 228/2013;

Or. pt

Amendment 207

Ciaran Mullooly

Motion for a resolution

Paragraph 11 a (new)

Motion for a resolutionAmendment
11 a. Calls on the Commission to ensure that only 100% EU-origin food products are promoted under Union promotion programmes, and that this is clearly labelled on all food products benefiting from European funding;

Or. en

Amendment 208

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 11 b (new)

Motion for a resolutionAmendment
11b. calls on the Commission to give particular weight to measures to combat counterfeiting, the misleading use of names and the misappropriation of the reputation of European quality products in third countries;

Or. el

Amendment 209

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 11 b (new)

Motion for a resolutionAmendment
11b. Advocates the promotion of products from the outermost regions (ORs), in particular through the active promotion of the graphic symbol pertaining to them provided for in Regulation (EU) No 228/2013 of 13 March 2013, as a means of highlighting the distinctiveness, authenticity and specific characteristics of products from these regions; stresses, given that this symbol is still under-utilised, the need to step up the dissemination and promotion of this possibility amongst organisations in the ORs, in order to encourage greater use of it;

Or. pt

Amendment 210

Alexander Bernhuber

Motion for a resolution

Paragraph 12

Motion for a resolutionAmendment
12. Notes that simple programmes, managed at individual Member State level, are less flexible in the event of a change than multi programmes managed by the Commission, and it is therefore necessary to ensure Member States show greater flexibility in accepting requests to adapt the programme to market changes;12. Notes that simple programmes, managed at individual Member State level, are less flexible in the event of a change than multi programmes managed by the Commission, and it is therefore necessary for the Commission to avoid the application of rule changes to programmes already in implementation and to ensure that Member States are granted greater flexibility while adapting programmes to market changes;

Or. en

Amendment 211

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Mireia Borrás Pabón, Gilles Pennelle, Valérie Deloge, Tomáš Kubín

Motion for a resolution

Paragraph 12

Motion for a resolutionAmendment
12. Notes that simple programmes, managed at individual Member State level, are less flexible in the event of a change than multi programmes managed by the Commission, and it is therefore necessary to ensure Member States show greater flexibility in accepting requests to adapt the programme to market changes;12. Notes that simple programmes, managed at individual Member State level, are less flexible in the event of a change than multi programmes managed by the Commission; emphasises that SMEs are more likely to participate in simple programmes and that it is therefore necessary to ensure that Member States have greater flexibility to respond to requests to adapt programmes to market changes;

Or. en

Amendment 212

Ciaran Mullooly

Motion for a resolution

Paragraph 12 a (new)

Motion for a resolutionAmendment
12 a. Calls on the Commission to provide greater flexibility in relation to multi programmes and, where duly justified, to allow programmes to be extended beyond the standard implementation period and to waive any mandatory suspension period where this is necessary to ensure continuity and effectiveness;

Or. en

Amendment 213

Marta Wcisło

Motion for a resolution

Paragraph 12 a (new)

Motion for a resolutionAmendment
12 a. Calls for better use of EU quality schemes, including geographical indications and traditional specialities, in order to strengthen the recognisability, authenticity and market value of European agri-food products, in particular those linked to specific regions and local traditions;

Or. en

Amendment 214

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 13

Motion for a resolutionAmendment
13. Recommends ensuring greater flexibility in the management of programmes (multi and simple) if they are to be redirected, once launched, to markets other than those initially envisaged;13. Recommends ensuring greater flexibility in the management of programmes (both multinational and simple), where, once launched, they need to be redirected to markets other than those initially envisaged, including through the introduction of rapid and simplified mechanisms for amending programmes, in particular in response to market crises or unexpected geopolitical developments.

Or. en

Amendment 215

Salvatore De Meo

Motion for a resolution

Paragraph 13

Motion for a resolutionAmendment
13. Recommends ensuring greater flexibility in the management of programmes (multi and simple) if they are to be redirected, once launched, to markets other than those initially envisaged;13. Recommends ensuring greater flexibility in the management of programmes (multi and simple) if they are to be redirected, once launched, to markets other than those initially envisaged as a result of objective or exceptional circumstances, such as geopolitical tensions or natural hazards, that can impact their implementation;

Or. it

Amendment 216

Maria Grapini

Motion for a resolution

Paragraph 13

Motion for a resolutionAmendment
13. Recommends ensuring greater flexibility in the management of programmes (multi and simple) if they are to be redirected, once launched, to markets other than those initially envisaged;13. Recommends ensuring greater flexibility in the management of programmes (multi and simple) if they are to be redirected, once launched, to markets other than those initially envisaged, bearing in mind the changes that may arise on the global market;

Or. ro

Amendment 217

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 13 a (new)

Motion for a resolutionAmendment
13a. Emphasises that, in some Member States, the fragmentation of farms and the predominance of small farms limit direct access to promotional tools, which are often designed for consolidated structures; draws attention to the fact that this situation reduces the ability of small farmers to integrate into competitive value chains and benefit from the added value generated by pan-European promotional campaigns;

Or. ro

Amendment 218

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 13 a (new)

Motion for a resolutionAmendment
13 a. Calls on the Commission to promote greater harmonisation among national authorities in the application and administration of simple programmes, notably through the structured exchange of best practices, with a view to alleviating the administrative burden on applicants and encouraging broader participation across Member States;

Or. en

Amendment 219

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 13 b (new)

Motion for a resolutionAmendment
13b. Emphasises that significant structural disparities in access to promotion policy persist in some Member States due to a lower level of producer organisation and a lack of experience in designing and managing complex promotion programmes; stresses that these imbalances result in a disproportionately low participation of operators from these regions in the funding available, compared to Member States with tradition in such instruments;

Or. ro

Amendment 220

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 13 c (new)

Motion for a resolutionAmendment
13c. Calls on the Commission to explore the possibility of introducing assessment criteria that take into account the need for geographical balance and support for less-well-represented regions, and for the development of dedicated mentoring and partnership tools between organisations from well-represented and less-well-represented Member States, in order to strengthen their capacity to access and implement large-scale promotion programmes;

Or. ro

Amendment 221

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 13 d (new)

Motion for a resolutionAmendment
13d. Draws attention, at the same time, to the need to ensure a balance between the continuity of programmes and access to funding for new applicants, so that the allocation of funds does not limit opportunities for participation by new beneficiaries;

Or. ro

Amendment 222

Raffaele Stancanelli, Isabella Tovaglieri, Ton Diepeveen, Gilles Pennelle, Valérie Deloge

Motion for a resolution

Paragraph 14

Motion for a resolutionAmendment
14. Stresses the importance of concentrating resources on a more limited number of target markets in order to avoid promotional efforts being spread too thinly and to boost the impact of funded campaigns;deleted

Or. en

Amendment 223

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 14

Motion for a resolutionAmendment
14. Stresses the importance of concentrating resources on a more limited number of target markets in order to avoid promotional efforts being spread too thinly and to boost the impact of funded campaigns;14. Stresses the importance of strategically targeting promotional resources, taking into account the specific potential of each market, which may vary between Member States and regions, particularly in light of their respective cultural and historical ties;

Or. pt

Amendment 224

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 14

Motion for a resolutionAmendment
14. Stresses the importance of concentrating resources on a more limited number of target markets in order to avoid promotional efforts being spread too thinly and to boost the impact of funded campaigns;14. Stresses the importance of strategic prioritisation of target markets in order to avoid promotional efforts being spread too thinly and to boost the impact of funded campaigns; underlines that this choice should be based, inter alia, on the export dynamics of the sectors, the presence of counterfeit European products, existing trade relations, as well as the potential for the development of high added value products;

Or. el

Amendment 225

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 14

Motion for a resolutionAmendment
14. Stresses the importance of concentrating resources on a more limited number of target markets in order to avoid promotional efforts being spread too thinly and to boost the impact of funded campaigns;14. Stresses the importance of focusing resources on a more limited number of target markets in order to avoid excessive dispersion of promotional efforts and to increase the impact of funded campaigns, and highlights the importance of a strategic approach to the selection of target markets, taking into account geopolitical developments and global competition, in order to strengthen the position of European agri-food products.

Or. en

Amendment 226

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 14 a (new)

Motion for a resolutionAmendment
14a. Emphasises that, in some Member States, the low level of association among farmers makes it difficult to establish eligible entities able to conduct large-scale promotional campaigns; calls, therefore, for specific measures to facilitate access to promotion funding for such farmers, including by simplifying eligibility criteria, fostering the formation of partnerships between existing organisations and producers with lower levels of organisation, and actively supporting the processes of association and cooperation at local, regional and national level;

Or. ro

Amendment 227

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 14 a (new)

Motion for a resolutionAmendment
14 a. Calls on the Commission to assess the impact of the rule set out in Article 1(4) of Commission Delegated Regulation (EU) 2015/1829, which obliges organisations to pause after implementing a programme in the same geographical market on two consecutive occasions, and to consider introducing greater flexibility, where necessary, in order to ensure the continuity and effectiveness of promotion programmes while maintaining fair access to funding;

Or. en

Amendment 228

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 14 b (new)

Motion for a resolutionAmendment
14b. Stresses also the need to develop flexible mechanisms that allow farmers not belonging to organisations to participate indirectly in collective projects, so that the benefits of the promotion policy are distributed more fairly throughout the agricultural sector;

Or. ro

Amendment 229

Camilla Laureti

Motion for a resolution

Paragraph 15

Motion for a resolutionAmendment
15. Notes that the priorities of the annual work programme need to be better adapted to real market demand in order to avoid under-utilisation of budgets in certain sectors, such as organic products;deleted

Or. it

Amendment 230

Sebastian Everding

Motion for a resolution

Paragraph 15

Motion for a resolutionAmendment
15. Notes that the priorities of the annual work programme need to be better adapted to real market demand in order to avoid under-utilisation of budgets in certain sectors, such as organic products;15. Notes that the priorities of the annual work programme need to be adapted such as to include, in particular, plant-based products, in order to avoid under-utilisation of budgets;

Or. de

Amendment 231

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 15

Motion for a resolutionAmendment
15. Notes that the priorities of the annual work programme need to be better adapted to real market demand in order to avoid under-utilisation of budgets in certain sectors, such as organic products;15. Stresses that the priorities of the annual work programme should be contribute to sustainable production and consumption patterns, including to bring about more healthy and sustainable consumer choices and to raise the profile of small and medium-sized enterprises and those in marginal areas, to be reflected in changing market demand; notes nevertheless that certain flexibilities in reallocation of spending may help to respond to punctual changes in market demand in order to avoid under-utilisation of budgets in certain sectors;

Or. en

Amendment 232

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 15

Motion for a resolutionAmendment
15. Notes that the priorities of the annual work programme need to be better adapted to real market demand in order to avoid under-utilisation of budgets in certain sectors, such as organic products;15. Notes that the priorities of the annual work programme are overarching objectives that guide the promotion policy and if there is under-utilisation of budgets in certain crucial sectors, such as organic products, then measures must be implemented to eliminate the administrative, financial and structural barriers faced by these applicants to ensure alignment with the Union’s goals;

Or. en

Amendment 233

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 15

Motion for a resolutionAmendment
15. Notes that the priorities of the annual work programme need to be better adapted to real market demand in order to avoid under-utilisation of budgets in certain sectors, such as organic products;15. Notes that the priorities of the annual work programme need to be better adapted to real market demand in order to avoid under-utilisation of budgets in certain sectors; calls for a more flexible mechanism for redistributing unallocated resources to categories of products for which there is a demonstrably increased demand, in particular for quality products and products produced in marginal areas;

Or. el

Amendment 234

Dario Nardella, Cristina Maestre, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 15

Motion for a resolutionAmendment
15. Notes that the priorities of the annual work programme need to be better adapted to real market demand in order to avoid under-utilisation of budgets in certain sectors, such as organic products;15. Stresses that the priorities of the annual work programme need to be better adapted to real market demand also considering the rapidly evolving geopolitical context; notes that a misalignment between annual work programme priorities and actual demands risks leading to under-utilisation of budgets in certain sectors, such as organic products in third country programmes;

Or. en

Amendment 235

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 15 a (new)

Motion for a resolutionAmendment
15 a. Stresses that the promotion policy must work in function of the annual programme, and not the other way around;

Or. en

Amendment 236

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 15 a (new)

Motion for a resolutionAmendment
15a. Emphasises that while the promotion policy seeks to maintain a delicate balance in the promotion of certain categories of products, such as alcohol and red meat, it should not result in some products receiving disproportionately preferential treatment;

Or. ro

Amendment 237

Camilla Laureti

Motion for a resolution

Paragraph 15 a (new)

Motion for a resolutionAmendment
15a. stresses the need to maintain the annual work programme’s priorities for the organic sector while providing better information to organic operators about the opportunities offered by the programme in order to avoid under-utilisation of budgets in this sector and stimulate sectoral growth;

Or. it

Amendment 238

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 15 a (new)

Motion for a resolutionAmendment
15 a. Stresses that marketing of unhealthy food directed at children must be prohibited in line with the WHO recommendations and existing Union consumer protection rules, and in line with EFSA scientific dietary guidelines, and that all digital campaigns must comply with applicable advertising legislation;

Or. en

Amendment 239

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 15 b (new)

Motion for a resolutionAmendment
15b. Highlights the fact that, in a context of declining livestock numbers across the European Union, it is vital for the promotion policy to reflect the realities of the farming industry and ensure a balanced approach that supports all agricultural sectors;

Or. ro

Amendment 240

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 16

Motion for a resolutionAmendment
16. Calls on the Commission to assess whether the flat rate for administrative costs is sufficient to bear the financial burden of programme management;16. Calls on the Commission to assess whether the flat rate for administrative costs is sufficient to bear the financial burden associated with programme management, giving particular consideration to introducing a higher rate for small and medium-sized enterprises (SMEs) and for beneficiaries based in mountain regions, sparsely populated regions, and in the outermost regions, taking into account their specific constraints in terms of technical and financial resources;

Or. pt

Amendment 241

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 16

Motion for a resolutionAmendment
16. Calls on the Commission to assess whether the flat rate for administrative costs is sufficient to bear the financial burden of programme management;16. Urges on the Commission to assess whether the flat rate for administrative costs is sufficient to bear the financial burden of programme management;

Or. en

Amendment 242

Céline Imart, Emmanouil Kefalogiannis, Christine Schneider, Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 16 – subparagraph 1 (new)

Motion for a resolutionAmendment
Stresses that national origin is often more decisive than simply mentioning a generic European origin; recommends, therefore, that national origin be given greater prominence in promotion campaigns; recalls that origin marking highlights the work of producers and enables them to differentiate themselves by factors other than price;

Or. fr

Amendment 243

Salvatore De Meo, Carlo Fidanza

Motion for a resolution

Paragraph 16 a (new)

Motion for a resolutionAmendment
16a. urges the Commission to consider increasing the pre-financing threshold for SMEs in order to provide them with greater opportunities to participate in programmes, seeing as the obligation to pay a high proportion of project costs upfront is a significant obstacle, not least given the difficulties in accessing credit and liquidity constraints.

Or. it

Amendment 244

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 16 a (new)

Motion for a resolutionAmendment
16 a. Calls on the Commission to strengthen coordination mechanisms with Member States to ensure that information on EU pavilions and high-level missions reaches all relevant national authorities and key stakeholders; considers that enhanced coordination at all levels would significantly increase the impact and visibility of these promotional tools;

Or. en

Amendment 245

Marta Wcisło

Motion for a resolution

Paragraph 16 a (new)

Motion for a resolutionAmendment
16 a. Calls for increased support within promotion programmes for short supply chains and local markets, as they enhance food security, reduce vulnerability to external shocks and strengthen rural and regional economies;

Or. en

Amendment 246

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Subheading 4

Motion for a resolutionAmendment
Assessment, effectiveness and quality of programmesEligibility, assessment, effectiveness, transparency and quality of programmes

Or. en

Amendment 247

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 17

Motion for a resolutionAmendment
17. Stresses the need to harmonise promotion programme impact indicators in order to improve the comparability of results and allow for a more accurate assessment of the effectiveness of EU-funded actions;17. Stresses the need to harmonise promotion programme impact indicators, taking into account the different national and regional agricultural contexts, in order to improve the comparability of results and allow for a more accurate assessment of the effectiveness of EU-funded actions;

Or. pt

Amendment 248

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 17

Motion for a resolutionAmendment
17. Stresses the need to harmonise promotion programme impact indicators in order to improve the comparability of results and allow for a more accurate assessment of the effectiveness of EU-funded actions;17. Stresses the need to harmonise promotion programme impact indicators and methodological approaches in order to improve the comparability of results across Member States and allow for a more accurate assessment of the effectiveness of EU-funded actions;

Or. en

Amendment 249

Georgiana Teodorescu

Motion for a resolution

Paragraph 17 a (new)

Motion for a resolutionAmendment
17 a. Calls for a revision of the current restrictions on the number of consecutive funding rounds; stresses that for complex third-country markets, a six-year limit is often insufficient to ensure permanent market presence; recommends that the eligibility for subsequent rounds of support be based on a rigorous impact assessment and the achievement of specific sales and awareness targets, rather than an arbitrary temporal limitation, especially for SMEs which lack the independent capital to continue high-level international marketing once the EU co-financing ends;

Or. en

Amendment 250

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 17 a (new)

Motion for a resolutionAmendment
17 a. Calls on the Commission to ensure a fair and balanced evaluation of project proposals, including by addressing potential structural biases that may favour more experienced organisations, in order to facilitate access for newcomers and applicants from underrepresented Member States.

Or. en

Amendment 251

Georgiana Teodorescu

Motion for a resolution

Paragraph 17 b (new)

Motion for a resolutionAmendment
17 b. Notes that entering new third-country markets often requires more than six years of sustained effort to establish a brand and secure consumer trust, especially for quality scheme products, which rely on long-term education of the consumer regarding quality and origin;

Or. en

Amendment 252

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 18

Motion for a resolutionAmendment
18. Calls for the development of common guidelines for programme evaluation reports in order to ensure the collection of better-quality data and more effective use of results in defining future priorities;18. Calls for the evaluation of programme effectiveness to take into account not only indicators of visibility and recognisability, but also their contribution to added value for the producer, to expanding export potential, to enhancing local processing and to the maintenance of economic activity in rural areas;

Or. el

Amendment 253

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 18 a (new)

Motion for a resolutionAmendment
18 a. Recommends that consumer perception, behaviour and health outcome indicators be included in programme assessments;

Or. en

Amendment 254

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 18 a (new)

Motion for a resolutionAmendment
18a. Calls on the Commission to establish, as part of the agri-food promotion policy, a rapid response mechanism, based solely on information and promotion measures, that can be activated in situations of serious disruption to the market or loss of consumer confidence;

Or. ro

Amendment 255

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 18 a (new)

Motion for a resolutionAmendment
18 a. Invites the Commission to monitor and report annually on the allocation of funds to organic, plant-based, and sustainable products, including third-country campaigns, and to assess the impact of promotion programmes on market uptake, environmental footprint, and consumer awareness.

Or. en

Amendment 256

Alexander Bernhuber

Motion for a resolution

Paragraph 18 a (new)

Motion for a resolutionAmendment
18 a. Regrets that the administrative burden, legal uncertainty and inflexible programme structures create some barriers that undermine the regulation's cost-effectiveness 2a;
2a https://www.europarl.europa.eu/RegData/etudes/STUD/2025/765810/EPRS_STU(2025)765810_EN.pdf

Or. en

Amendment 257

Georgiana Teodorescu, Daniel Buda, Waldemar Buda

Motion for a resolution

Paragraph 18 a (new)

Motion for a resolutionAmendment
18 a. Regrets the fact that under Commission guidelines, an organization is generally considered representative only if it accounts for at least 50% of the number of producers or 50% of the volume/value of marketable production in that sector within the Member State;

Or. en

Amendment 258

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 18 b (new)

Motion for a resolutionAmendment
18 b. Calls on the Commission to ensure that the campaign contents and claims presented to consumers are subject to a robust assessment, promoting a level-playing field for farmers and protecting consumers; further calls on the Commission to enhance institutional transparency by making publicly available the reasoning underpinning the approval of the campaigns.

Or. en

Amendment 259

Daniel Buda, Dan-Ştefan Motreanu

Motion for a resolution

Paragraph 18 b (new)

Motion for a resolutionAmendment
18b. Stresses that this mechanism should permit the accelerated launch of promotion campaigns aimed at increasing consumption, improving the visibility of EU products and indirectly supporting market stability;

Or. ro

Amendment 260

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 18 b (new)

Motion for a resolutionAmendment
18 b. Requests that evaluation and authorisation of promotion programmes take into account scientific consensus regarding the environmental and health impacts of food categories, including greenhouse gas emissions, animal welfare, biodiversity loss, and diet-related disease risk, to ensure public funds support sustainable and healthy consumption, in line with the One Health approach.

Or. en

Amendment 261

Georgiana Teodorescu, Daniel Buda, Waldemar Buda

Motion for a resolution

Paragraph 18 b (new)

Motion for a resolutionAmendment
18 b. Notes that in Member States of the former communist block, where considerable percentages of the farmers are working small plots of several hectares, production is spread across hundreds of thousands of individual holdings;

Or. en

Amendment 262

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 18 c (new)

Motion for a resolutionAmendment
18 c. Notes that the approval of programmes highlighting the specific features of agricultural production methods in the Union, such as food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare and others, must be preceded by a rigorous scrutiny of the claims intended for dissemination amongst consumers in order to promote a level-playing field for farmers and producers, and to protect consumers.

Or. en

Amendment 263

Georgiana Teodorescu, Daniel Buda, Waldemar Buda

Motion for a resolution

Paragraph 18 c (new)

Motion for a resolutionAmendment
18 c. Reminds that even a large national cooperative may only represent 5-10% of total producers, which makes it mathematically impossible for smaller, emerging cooperatives to meet the legal definition of "representative" to lead a campaign;

Or. en

Amendment 264

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 18 d (new)

Motion for a resolutionAmendment
18 d. Urges the Commission to establish compulsory transparency rules for EU co-funded promotional campaigns, requiring that all communications clearly indicate sources of public funding, and ensuring that campaign content aligns with WHO dietary recommendations and verified nutritional information, thereby enabling consumers to make informed decisions.

Or. en

Amendment 265

Georgiana Teodorescu, Daniel Buda, Waldemar Buda

Motion for a resolution

Paragraph 18 d (new)

Motion for a resolutionAmendment
18 d. Requests the Commission to adapt the representativeness criteria to account for the fragmented agricultural structures in certain Member States;

Or. en

Amendment 266

Georgiana Teodorescu, Daniel Buda, Waldemar Buda

Motion for a resolution

Paragraph 18 e (new)

Motion for a resolutionAmendment
18 e. Suggests that smaller national cooperatives and regional associations should be allowed to pool their resources to meet eligibility thresholds without facing disproportionate administrative scrutiny;

Or. en

Amendment 267

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 18 e (new)

Motion for a resolutionAmendment
18 e. Calls on the Commission to revise the eligibility and award criteria for promotion programmes to insert clear sustainability requirements, including criteria related to climate, biodiversity and animal welfare, promoting a level playing field for producers and respecting consumer rights;

Or. en

Amendment 268

Georgiana Teodorescu, Daniel Buda, Waldemar Buda

Motion for a resolution

Paragraph 18 f (new)

Motion for a resolutionAmendment
18 f. Is concerned that in fragmented landscapes, producers are often organized around a specific mountain region or a traditional local specialty, yet because the representativeness rule is often applied at the Member State level, a cooperative that is 100% representative of its region but only 2% representative of the national sector is often disqualified;

Or. en

Amendment 269

Paulo do Nascimento Cabral

Motion for a resolution

Subheading 5

Motion for a resolutionAmendment
Economic development in marginal areasEconomic development in marginal areas and outermost regions

Or. pt

Amendment 270

André Franqueira Rodrigues

Motion for a resolution

Subheading 5

Motion for a resolutionAmendment
Economic development in marginal areasEconomic development in marginal areas and outermost regions

Or. pt

Amendment 271

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Subheading 5

Motion for a resolutionAmendment
Economic development in marginal areasEconomic development in marginal areas and of crucial sectors

Or. en

Amendment 272

Galato Alexandraki, Emmanouil Fragkos

Motion for a resolution

Paragraph 19

Motion for a resolutionAmendment
19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;19. Notes that promotion policies can effectively support producers in rural areas, strengthening the economy and local development of marginal areas and small and medium-sized enterprises; considers it necessary, therefore, to encourage specific programmes from these areas and to pay particular attention to products linked to local identity, gastronomy, agro-tourism and processing;

Or. el

Amendment 273

Tilly Metz

on behalf of the Verts/ALE Group

Motion for a resolution

Paragraph 19

Motion for a resolutionAmendment
19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas and their small and medium-sized enterprises; calls to encourage programmes from these areas by providing external support on coordination tasks and upfront support services to confirm eligibility;

Or. en

Amendment 274

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 19

Motion for a resolutionAmendment
19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;19. Notes that promotion policies can support sustainable producers in rural areas, boosting the economy and local development of marginal areas and small and medium-sized enterprises, and also of sectors criticial for European protein crop autonomy, and it is therefore beneficial to encourage programmes from these areas and sectors;

Or. en

Amendment 275

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 19

Motion for a resolutionAmendment
19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas, mountain regions, the outermost regions and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;

Or. pt

Amendment 276

Esther Herranz García

Motion for a resolution

Paragraph 19

Motion for a resolutionAmendment
19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas, sensitive sectors and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas and for those sectors;

Or. en

Amendment 277

Gilles Pennelle, Valérie Deloge

Motion for a resolution

Paragraph 19

Motion for a resolutionAmendment
19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of outermost regions, marginal areas and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;

Or. fr

Amendment 278

Dario Nardella, Cristina Maestre, Camilla Laureti, Maria Grapini, Stefano Bonaccini, André Franqueira Rodrigues, Sakis Arnaoutoglou, Claire Fita, Eric Sargiacomo

Motion for a resolution

Paragraph 19

Motion for a resolutionAmendment
19. Notes that promotion policies can support producers in rural areas, boosting the economy and local development of marginal areas and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;19. Notes that promotion policies can support producers in rural and remote areas, boosting the economy and local development of marginal areas and small and medium-sized enterprises, and it is therefore beneficial to encourage programmes from these areas;

Or. en

Amendment 279

Peter Agius

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19 a. Calls for particular attention to be paid by the European Commission for promoting programmes to include at least a nominal participation of products from insular regionsand island Member States with the aim of overcoming the difficulties posed by insularity and facilitate their access to the European and international markets;

Or. en

Amendment 280

Marta Wcisło

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19 a. Promotion policies can support producers in rural eastern border regions, boosting economic resilience, supporting SMEs and helping to counteract depopulation trends;

Or. en

Amendment 281

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19a. Urges that calls for proposals specifically for the outermost regions be established, taking into account their permanent handicaps and constraints and the need to ensure their effective participation, in accordance with Article 349 of the Treaty on the Functioning of the European Union; points out that the introduction of these specific calls for proposals for entities based in the outermost regions shall not preclude or limit the possibility for those same entities to apply for other calls for proposals open under the general framework of the promotion policy;

Or. pt

Amendment 282

Esther Herranz García

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19 a. Takes note of the positive impact that promotion programs have for sensitive sectors and calls for, in a future review of the rules, the inclusion of subproducts from sensitive agriculture sectors as beneficiaries of these programes. In particular, highlights the positive impact that the inclusion of wool among the list of products that can be promoted may have for the sheep and goat sectors to enhance its value to consumers as a natural product and for its quality, thereby supporting the European livestock sector;

Or. en

Amendment 283

Gilles Pennelle, Valérie Deloge

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19a. Stresses that the outermost regions of the EU have specific structural constraints that justify enhanced support; calls, therefore, for simplified and priority access for their producers to promotion programmes and for the development of targeted measures to promote the origin and quality of their products; stresses that these measures are essential for maintaining agricultural activity and economic cohesion in these territories;

Or. fr

Amendment 284

Salvatore De Meo

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19a. to this end, Member States are encouraged to take appropriate communication actions aimed at increasing the knowledge and use of promotion policies in territories where these instruments are underused, as well as to provide appropriate technical, administrative and bureaucratic assistance to the operators concerned in order to facilitate their access and effective participation.

Or. it

Amendment 285

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19 a. Underlines that participation in Union quality schemes such as PDO and PGI remains uneven and challenging, in particular for small and medium-sized producers; highlights that improving access, including through national-level preparatory support and guidance, would enable a broader range of producers to benefit from promotion policy and strengthen the overall impact of EU agri-food promotion.

Or. en

Amendment 286

Cristina Maestre

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19a. Calls for the inclusion of wool as an eligible product in the EU’s promotion policy, as is already the case for other textile products, in order to boost its consumer value as a natural and high-quality material, thereby assisting the European sheep farming sector in adding value to and deriving profitability from this by-product;
54

Or. es

Amendment 287

André Franqueira Rodrigues

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19a. Calls on the Commission to develop specific instruments to support the promotion of products from peripheral and outermost regions, ensuring an appropriate allocation of resources and enhancing their visibility both in the internal market and in third countries;

Or. pt

Amendment 288

Anja Hazekamp, Sebastian Everding

Motion for a resolution

Paragraph 19 a (new)

Motion for a resolutionAmendment
19 a. Calls on the Commission to extend the list of eligible products in Annex I of Regulation (EU) 1144/2014 to include fermentation-based food derived from crops, broadening market opportunities for European farmers, while aligning with the findings from the EPRS study on market diversification.

Or. en

Amendment 289

Paulo do Nascimento Cabral

Motion for a resolution

Paragraph 19 b (new)

Motion for a resolutionAmendment
19b. Stresses that the chapter on the outermost regions should also be based on simplified and proportionate access rules, tailored to their economic and administrative circumstances, so as to ensure a higher absorption rate and a greater economic impact;

Or. pt

Amendment 290

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 19 b (new)

Motion for a resolutionAmendment
19 b. Invites the Commission to monitor and regularly publish data on participation rates and fund absorption across Member States, in order to improve transparency, identify imbalances and adapt support instruments accordingly.

Or. en

Amendment 291

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová

Motion for a resolution

Paragraph 19 c (new)

Motion for a resolutionAmendment
19 c. Stresses the importance of promoting traditional local products, including those that do not yet benefit from Union quality schemes, as they contribute to the diversity and cultural heritage of European agri-food production.

Or. en

Amendment 292

Claudiu-Richard Târziu, Waldemar Buda, Georgiana Teodorescu, Veronika Vrecionová, Jessika van Leeuwen

Motion for a resolution

Paragraph 19 d (new)

Motion for a resolutionAmendment
19 d. Emphasises the need to prioritise the promotion of high value-added agri-food products, in order to strengthen and further develop value chains within Member States and enhance the competitiveness of the European agri-food sector.

Or. en

Amendment 293

Georgiana Teodorescu

Motion for a resolution

Subheading 5 a (new)

Motion for a resolutionAmendment
Eligibility

Or. en