What changed between the plenary report and the adopted text

67. Calls on online platforms to disclose to consumers, in a transparent manner, the risks associated with higher-risk financial instruments, for example by using risk warnings, and to implement know-your-promotion tools to label commercial content; recommends the introduction of quick, efficient learning instruments embedded in sponsored content, aligned with EU/OECD competence frameworks and referring to trusted public resources;

68. Underlines the importance of the effective oversight and enforcement of the EU legal framework, in particular the Digital Services Act and the Audiovisual Media Services Directive, in relation to online commercial communications, in terms of safeguarding consumers’ well-being and reducing risks of financial harms online;

69. Calls on platforms to continue promoting prominent and legitimate educational channels on financial literacy, and underlines the responsibility of platforms to identify and mitigate risks of misleading content and online fraud, including by implementing innovative features in the field of labelling commercial communications, risk-warning solutions and fast-track notice-and-action procedures against illegal or clearly harmful content; notes the importance of maintaining a regulatory framework that remains flexible and capable of incorporating emerging trends in financial markets, thereby ensuring that regulatory responses keep pace with real-world developments, including those linked to social media and finfluencers;

70. Urges platforms to refine their identification and handling of content that might encourage pyramid schemes or other potentially deceptive practices targeting inexperienced retail investors; stresses the need for rapid and compulsory intervention by the platforms to remove misleading or fraudulent content, with clear consequences for the influencers involved in such activities;

71. Emphasises the need for educational programmes for finfluencers, in order to ensure that they fully understand the applicable legal frameworks, ethical standards, transparency and disclosure obligations, and the importance of communicating both the benefits and risks of the products or services they promote clearly and in a balanced manner; calls, furthermore, on the Member States to promote training for finfluencers on the legal rules and ethical standards they must follow when promoting financial products;

72. Underlines the social responsibility of finfluencers, considering their capacity to increase outreach towards a new public and their contribution to increasing levels of financial literacy; calls, therefore, on these digital actors to contribute to establishing the European Financial Literacy Strategy, and to participate in events and initiatives promoted by the Commission and/or the Member States, while complying with the highest standards of independence and transparency and abiding by rules on unbiased financial promotion;

73. Declares its willingness to help evaluate the added value of EU guidance on finfluencer communications, given the potentially negative impact of advertising risky products and unverified or misleading advice promoted by some actors without proper accountability;

77. Calls on the Commission to fully enforce the EU’s digital rules, notably the Digital Services Act, to ensure that online platforms fully live up to their responsibility to mitigate risks and protect consumers from online fraud and financial scams, including AI-generated deepfakes; calls, furthermore, on the Commission, the Member States and the European Supervisory Authorities to strengthen their monitoring and early detection capabilities, including through the use of advanced analytical tools, to better protect investors and safeguard confidence in the financial market, as public trust is key for building financial literacy and unlocking private investments;

78. Recalls that the Member States have an obligation, under the Audiovisual Media Services Directive, to promote and take measures regarding the development of media literacy skills, and to report to the Commission on the matter; encourages national media regulators to include topics concerning financial literacy and finfluencers when applying measures aimed at developing media literacy skills;

79. Calls on the European Board for Media Services and the European Board for Digital Services to provide further guidance on possible actions aimed at increasing digital and media literacy, including activities related to finfluencers, and to continuously take coordinated actions designed to minimise the risk of users becoming victims of financial scams or surreptitious commercial communications related to financial or investment services;

80. Proposes that the Commission organise a pan-European summit involving finfluencers, financial services and fintech representatives, consumer representatives and regulators, to discuss best practice for improving online financial literacy and to explore appropriate, proportionate approaches (such as self-regulation or voluntary standards) to ensure the accuracy of digital financial content; recommends that the proposed summit include civil society organisations, trade unions, consumer associations, educators and institutional stakeholders;

81. Calls on the Commission and the governments of the Member States to work with finfluencers to produce informative, fact-based, responsible and engaging targeted media campaigns about the opportunities afforded by retail participation in financial markets, and to boost financial literacy in an attractive way, in order to build a culture of investment in the EU;

82. Underlines that the use of digitalisation and AI can generate substantial added value in making investment opportunities, competition and transparency more visible, by providing, among other things, financial literacy tools, fee and product comparison, and personalised return assessments based on real-time market data;

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83. Instructs its President to forward this resolution to the Council and the Commission.